Illustrations should primarily incorporate our brand palette, textures, and styles in order to maintain brand consistency. Examples of these could include illustrations created for Foundation specific purposes such as the Foundation site and evergreen materials, IHR, PNI, the Mozilla Festival, Foundation posts on Instagram, etc.

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Illustration for Trustworthy AI.

Foundation site IHR illustration for the Initiatives page.

A Mozilla Festival background illustration.

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IHR illustration using the Foundation brand colours.

Privacy Not Included social share.

Foundation site Mozilla Festival illustration for the Initiatives page.

Editorial and One-off Illustrations

One-off illustrations can divert from the brand when appropriate, but should be led and created by a Foundation designer. Advocacy campaigns or editorial illustrations that do not follow the brand styling can help to differentiate the Foundation evergreen content from our one-off timely content. Non-branded illustrations also offer visual variation across our campaigns. Use (designer-led) creative freedom! 🙌

An illustration for a Facebook campaign and petition with Mozilla Advocacy.

An illustration for a Venmo petition with Mozilla Advocacy. The colors still reference Mozilla's palette but the overall feel is more one-off than entirely on brand.

An illustration for the Youtube Regrets campaign with Mozilla Advocacy.

A blog illustration on Facebook's microtargeting practices.

An iconographic illustration for the Youtube Regrets campaign.

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A one-off illustration for the holiday edition of Privacy Not Included.

Pattern & Texture

The Foundation patterns and textures include grids, dots, grains, and repeatable shapes. For editorial illustrations, custom brushes or textures can be used depending on what is appropriate for the image.