Toward Privacy-Friendly Digital Ads
Is advertising based on invasive tracking and profiling the only way to pay for online content? What individual, societal, and economic costs does it bring about? What is preventing the uptake of privacy-friendly alternatives?
Overview
The report: To Track or Not to Track? Towards Privacy-friendly and Sustainable Online Advertising investigates and exposes the negative effects of targeted advertising, and maps existing alternatives. It seeks to change the dominant narrative that an internet without pervasive tracking is impossible.
Following discussions with industry insiders, policymakers and civil society experts, the report creates a set of criteria for advertising which respects human rights and data protection principles in order to address threats posed by the dominant surveillance-based advertising model. It also proposes
recommendations for EU policymakers which would incentivize the uptake of human rights-friendly alternatives.
