Henriette Cramer

Henriette Cramer

Spotify, San Francisco, CA

Lêste ûndersyk

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    Empirical Evaluation Of Cost Of Annoying Ads

    June 11, 2020
    Ads transparency

    This paper demonstrates that viewers' negative reactions to unpleasant advertising extend beyond the advertised brand to the advertising medium itself, as evidenced by significant traffic declines on the Yahoo front page following exposure to intrusive ads.