Pride Counseling

First reviewed April 20, 2022. Review updated, April 25, 2023

Pride Counseling, owned by parent company BetterHelp, has gotten worse since we reviewed them in 2022, which is concerning because their privacy practices seemed pretty bad to us last year. The biggest flag we about Pride Counseling since our last review is that their parent company BetterHelp had a pretty serious enforcement action launched against them by the US regulator agency the Federal Trade Commission announced in March, 2023. The FTC stated, "At several points in the signup process, BetterHelp promised consumers that it would not use or disclose their personal health data except for limited purposes, such as to provide counseling services. Despite these promises, BetterHelp used and revealed consumers’ email addresses, IP addresses, and health questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising purposes, according to the FTC’s complaint." The results of this enforcement action are a $7.8 million settlement paid to consumers and a ban on Betterhelp "sharing consumers’ health data, including sensitive information about mental health challenges, for advertising."

This is all very bad. But the crackdown by the US regulator body is a very good trend we like to see. We hope this will lead other mental health app companies with questionable data sharing practice to feel pressure and change for the better.

Other than this FTC enforcement action, Pride Counseling earns all three of our privacy dings this year -- for sharing data for advertising purposes, for not being clear if all users have the same rights to delete their data regardless of the privacy laws the live under, and for having a bad track record of protecting and respecting their users' sensitive personal information. Last year we felt Pride Counseling was bad. This year we have further proof they are a mental health app that most certainly earns our *Privacy Not Included warning label.

Read our 2022 review:

Owned by BettherHelp, Pride Counseling brings all the privacy concerns we had with that app to this LGBTQI+ focused therapy app. They're privacy policies are identical, so everything we were worried about with BetterHelp applies here with Pride Counseling, except Pride Counseling is targeted at a vulnerable community, which makes our privacy concerns carry even more weight.

Where to start? First, we here at *Privacy Not Included read privacy policies for a living. We've seen many and have a sense for what makes a good privacy policy and what worries us in privacy policies. We found Pride Counseling's privacy policy short and missing information we wanted to see made clear. Pride Counseling doesn’t specifically state in their privacy policy that they don’t sell user data, which is something we like to see stated clearly. Also, their short privacy policy doesn't mention important information like if and how they collect location data, how long they retain users' data, and how users can access or delete this data. This is another big flag for us. Pride Counseling also uses the word "may" a whole lot in their short privacy policy, which as someone who reads privacy policies can tell you, usually means they want to give themselves a lot of wiggle room in how they use your personal information. So many red flags so far.

But wait, there's more! Pride Counseling does collect a whole lot of personal information, from the responses to their intake questionnaire (like are you feeling depressed or anxious or are you struggling to maintain relationships), to things like name, age, email address, and phone number. They also say they can use data they collect on you for personalization, product offerings relevant to your individual interests, and targeted ads. And they say they can share some data with a number of third parties including advertisers (boo!), and with any subsidiaries or parent companies within their corporate group (which includes Better Help, Teen Counseling, and Faith Counseling). Remember, every time your data is shared, the potential for data leaks or breaches grows.

And according to this 2020 article by Jezebel, BetterHelp/Pride Counseling shares metadata from every message, though not its contents, with Facebook. This means that Facebook could know what time of day a user was going to therapy, their approximate location, and how long they were chatting on the app. Yup, red flag.

Is there more that worries us? Why, yes, there is. Pride Counseling says they collect, use, and store communications between users and counselors on their platform. They do say they encrypt messages between you and your therapist on the platform, which is good. We were unable to confirm if Pride Counseling has a system in place to manage security vulnerabilities on their app, which raises a flag for us about their overall security practices. We emailed their listed privacy contact to ask some questions about BetterHelp's privacy practices and received no response to our questions, so we're not sure if users can expect a timely response from that listed contact.

Pride Counseling's parent company BetterHelp operates a number of popular mental health platform right now in 2022.They are pouring millions of dollars into advertising to grow their user base. They have a number of concerning privacy and security practices that we and others have reported like sending data to Facebook and sharing data widely with third parties. What's the worst that could happen? Unfortunately, we're afraid a lot could go wrong based on what we learned in our research. Which is incredibly worrisome for a service targeted a the vulnerable LGBTQ+ community. That's why we've currently labeled this product *Privacy Not Included.