You may be inundated with political ads right now, but we think this one is different.
Last month we released research showing how six major streaming TV platforms handle political ads – what kind of ad targeting is permitted, if they fact-check the ads, if they have an ad library and more.
Our findings were startling: just two of the six have a public ad library, and nearly all conduct very complex ad targeting powered by third-party data.
Americans are being inundated with political ads on TV. But we think this particular “political” ad – a satirical video designed to raise awareness about the complexity of ad targeting on streaming TV – might be a breath of fresh air. Check it out and then use the buttons below to share it.