Stealing UR Feelings is an exploration of the possibilities and concerns around consumer tech companies quantifying people’s emotions – potentially without our knowledge at all.
Everyone should be able to easily access information about how companies use their personal data including whether or not they capture and store facial expressions and make inferences about people’s moods or emotions. Mozilla is working with the creator of Stealing UR Feelings, Noah Levenson, to shed light on potential uses and misuses of emotion detection technology. We also want to hold companies to account so that users can understand and control when and how emotion detection is used.
Everyone should have the right to know how companies like Snap collect and analyze data about their faces – especially if companies are using that data to infer how you feel.