Warnung: *Datenschutz ist in diesem Produkt nicht inbegriffen


Überprüft am: 15. März 2024


Mozillas Meinung

Abstimmungsergebnis: Sehr unheimlich

Match has been around since 1995, when online dating was nothing more than a pile of tin can telephones. Nah, not really. But back then most people would have had to visit “” from a library instead of the comfort of their phone. Today Match is still going strong with millions of users in 24 countries. And after dabbling with both AI and human dating coaches, they're back to the basics. All in all, it’s a pretty standard dating app. You build a profile, search for matches, all the typical dating app stuff. Match is also the namesake app of the Match Group, which owns a whole portfolio of dating sites including Tinder, OkCupid, Hinge, Plenty of Fish, and more. Match is free to sign up and use, but if you want to message people who catch your eye that requires paying for the premium features. And as for Match on privacy? Well, it's no match for our standards.

Was könnte passieren, wenn etwas schiefgeht?

Match is the namesake app of the Match Group, aka the company that controls dating. Yep, the Match Group owns over 40 other dating sites that include Tinder, Hinge (the “anti-Tinder”), OkCupid, Plenty of Fish, and more recently, The League. Since Match Group owns the biggest share of dating apps and those dating apps are used by hundreds of millions of people around the world, what they do has a huge impact. That’s why Match Group’s spotty track record and no-good policies are breaking’ our privacy-loving hearts. It also makes us a little nervous about their eagerness to double down on the privacy minefield of AI integration. That's something we'll be keeping a close eye on.

In 2022, the United States Federal Trade Commission filed a petition against Match Group Inc. to force them to hand over documents about a possible data-sharing deal between one of their apps and an AI company, where images of users’ faces were reportedly used to train facial recognition software. Tinder was also hit with lawsuits about their photo verification feature in 2022 and 2023. One lawsuit claimed the app didn't get proper consent from users to process their biometric information and the other lawsuit claimed the feature “verified” a fake account created with the plaintiff's stolen photos. Oh no! And research by Cybernews in 2023 found that a simple hack would make it possible to “track OkCupid [owned by Match Group] users and find their exact location.” Whoa.

So Match’s parent company Match Group has not been known for their security or transparency. But how does their namesake app hold up? Well, their policies aren't great. It worries us because, as a dating app, they sure can collect a lot of information about you. There’s information you give about yourself when you set up your account like your contact information, gender, and who you’d like to meet. Your profile information, the photos you upload, your sexual orientation, interests, and more. Some of that data's going to be sensitive, so you should know that "choos[ing] to provide it" counts as giving your consent for it to be processed by Match Group. Then there’s the information that’s collected automatically when you use the app. Things like your IP address, device information, your activity, when you're on Match, and who you interact with. Oh and your geolocation! Even while you're not using Match (yikes!). You can also choose to give Match access to biometric information (information about your unique face shape) if you want Selfie Verification.

Did we mention your chats? Those conversations can also be filtered by automated tools and may be used to train those tools. And you should know that other humans might be able to read your DMs to be sure you're not engaging in harmful or illegal behavior.

There's more! Match can also collect more information about you from “partners” and affiliates like all those other dating apps owned by Match Group. And they can create inferences about your “preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes” based on what else they know about you. And then they say they can use those inferences they make about your with all that personal information they get from data in your profile for things like "providing advertising or marketing services," and " the contextual customization of ads." Uhg.

Match can use your information for reasons that likely won't improve your love life, like showing you ads. We're sure glad they say they won't sell your personal information. That’s cool! They do share it around though. Like with (surprise!) all those other many Match Group apps. So if you live in the US and you decide to ditch Tinder for Hinge, know that Big Dating is taking notes. Match may also share your personal information with law enforcement, when it’s required by law or to “assist in the prevention or detection of crime (subject in each case to applicable law).” That's pretty standard and Match Group does have some pretty clear guidelines around how they share user data with law enforcement, which we like to see.

Match’s privacy policy also says they can share “non-personal information” and “de-identified” information for targeted ads on Match Group’s services and on third party apps and websites too. And we should point out that researchers say it can be easy to re-identify personal information. Oh, and remember, when you log in using an existing Facebook, Apple, or Google account or connect your Facebook or Instagram to your profile, both platforms can potentially collect more information together. That's why we recommend users don't link their dating apps to social media.

Finally, though Match promises to take the lottery out of love, they do not promise to delete your personal data. They say you might only have the right to get your data deleted based on where you live, meaning what privacy laws you live under. Don't live in a place with strong privacy laws, then you could be out of luck.

So what could go wrong with Match? Well, with all the data-sharing going on between Match Group's apps, we're worried your precious sensitive personal information might be used to keep you bouncing around between apps instead of helping you find what you're looking for. And that might not be such a stretch. A lawsuit filed February 2024 in the United States against claims Match Group’s apps are designed to "coerce subscriptions and retain users forever" by dangling the possibility of establishing an "off-app relationship while implementing features to keep users on the app." Yeesh. That's always a danger when a happy ending is bad for business.

Tipps zu Ihrem Schutz

  • Turn off Match Group data sharing in the app's Privacy Preferences
  • Visit the app's privacy preferences at the app and opt out from personalized advertising as well as all non-essential data collection.
  • Request your data be deleted once you stop using the app. Simply deleting an app from your device usually does not erase your personal data nor does close your account.
  • Do not give consent to constant geolocation tracking by the app. Better provide geolocation 'only when using the app'.
  • Do not share sensitive data through the app.
  • Do not give access to your photos and video or camera.
  • Do not log in using third-party accounts.
  • Do not connect to any third party via the app, or at least make sure that a third party employs decent privacy practices.
  • Do not give consent for sharing of personal data for marketing and advertising.
  • Choose a strong password! You may use a password control tool like 1Password, KeePass etc.
  • Do not use social media plug-ins.
  • Use your device privacy controls to limit access to your personal information via app (do not give access to your camera, microphone, images, location unless necessary).
  • Keep your app regularly updated.
  • Limit ad tracking via your device (eg on iPhone go to Privacy -> Advertising -> Limit ad tracking) and biggest ad networks (for Google, go to Google account and turn off ad personalization).
  • When starting a sign-up, do not agree to tracking of your data if possible.
  • mobile

Kann es mich ausspionieren? Information


Gerät: Nicht verfügbar

App: Ja


Gerät: Nicht verfügbar

App: Ja

Verfolgt den Standort

Gerät: Nicht verfügbar

App: Ja

Was kann zur Registrierung verwendet werden?

Welche Daten sammelt das Unternehmen?

Wie nutzt das Unternehmen die Daten?

We ding this product as it can use personal information to provide offers and operate advertising and marketing campaigns; and as it can share non-personal information with other Match Group companies and third parties (notably advertisers) to develop and deliver targeted advertising on its services and on websites or applications of third parties, and to analyze and report on advertising you see. They may also combine this information with additional non-personal information or personal information in hashed, non-human readable form collected from other sources.

Privacy Policy

"We may receive information about you from our partners, including when MATCH accounts can be created through a partner’s service (in which case they pass along registration information to us) or where MATCH ads are published on a partner’s service (in which case they may pass along details on a campaign’s success). Where legally allowed, we can also receive information about suspected or convicted bad actors from third parties as part of our efforts to ensure our users’ safety and security."

"MATCH is part of the Match Group family of businesses. Match Group considers the safety and security of users a top priority. If you were banned from another Match Group service, your information can be shared with us to allow us to take necessary actions, including closing your account or preventing you from creating an account on our services."

"The main reason we use your information is to deliver and improve our services. Additionally, we use your information to help keep you and our community safe, and to provide you with advertising that may be of interest to you.
C. To provide offers and operate advertising and marketing campaigns

Perform and measure the effectiveness of advertising campaigns on our services and marketing our services off our platform
Communicate with you about products or services that we believe may interest you

"MATCH is part of the Match Group family of businesses.

We share your information with affiliates for limited legitimate purposes as laid out below:

to make all Match Group platforms safer, by making sure that when a bad actor is found on one of them (for instance on our services), it is not only addressed there (for instance by banning them), but also on the others;
for them to assist us in data processing operations, as service providers, upon our instructions and on our behalf. Their assistance may include technical processing operations, such as data hosting and maintenance, customer care, marketing and targeted advertising, analytics, finance and accounting assistance, improving our service, securing our data and systems and fighting against spam, abuse, fraud, infringement and other wrongdoings.
in order to improve your chances at building significant connections with others, we may make you visible on other Match Group services or allow you to benefit from cross-platform functionalities. We will of course comply with applicable law and, where relevant, notify you of any such opportunity and allow you to agree or to refuse. Examples of such opportunities may include the creation of a new service within Match Group, addressing a specific demographic that we think might be interesting to you based on your profile.
for other legitimate business purposes including corporate audit, analysis and consolidated reporting, where and as allowed under applicable laws."

"We may use and share non-personal information (meaning information that, by itself, does not identify who you are such as device information, general demographics, general behavioral data, geolocation in de-identified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances. We may also share this information with other Match Group companies and third parties (notably advertisers) to develop and deliver targeted advertising on our services and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine this information with additional non-personal information or personal information in hashed, non-human readable form collected from other sources. More information on our use of cookies and similar technologies can be found in our Cookie Policy."

"We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person."

CCPA Privacy Notice Addendum

"Some of the information we collect also constitutes “sensitive personal information” under the CCPA, including information that reveals your social security, driver’s license, state identification card, or passport number, precise geolocation, racial or ethnic origin, sex life or sexual orientation, religious or philosophical beliefs, biometric information, and contents of your messages. We do not use sensitive personal information we collect for purposes other than providing and improving our services to you and protecting our services and our community, and we do not use sensitive personal information to infer characteristics about you."

"Categories of personal information collected over the 12-month period prior to the effective date of our Privacy Policy ...
Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes."
Those inferences are "Created from data in your profile" and can be shared with "vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein" and can be used for "advertising and marketing services" and " the contextual customization of ads. "

"We do not “sell” or “share” your personal information so no opt out choice is necessary. This means that we do not sell, share, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate in any way your personal information to another company for monetary or other valuable consideration or for cross-context behavioral advertising."

Wie können Sie Ihre Daten kontrollieren?

We ding this product as it is unclear if all users regardless of location can get their data deleted. The right to delete data is not even mentioned in the Privacy Policy.

Privacy Policy

"We want you to be in control of your information, so we want to remind you of the following options and tools available to you:

Access / Update tools in the service. Tools and account settings can help you access, rectify or remove information that you provided to us and that’s associated with your account directly within the service. If you have any question on those tools and settings, please contact our customer care team for help here.
Device permissions. Mobile platforms can have permission systems for specific types of device data and notifications, such as phone contacts, pictures, location services, push notifications and advertising identifiers. You can change your settings on your device to either consent or oppose the collection or processing of the corresponding information or the display of the corresponding notifications. Of course, if you do that, certain services may lose functionality.
Uninstall. You can stop all information collection by an app by uninstalling it using the standard uninstall process for your device. Remember that uninstalling an app does NOT close your account. To close your account, please use the corresponding functionality on the service
Account closure. You can close your account by using the corresponding functionality directly on the service.

We also want you to be aware of your privacy rights. Here are a few key points to remember:

Reviewing your information. Applicable privacy laws may give you the right to review the personal information we keep about you (depending on the jurisdiction, this may be called right of access, right of portability, right to know or variations of those terms). You can exercise this right by putting in such a request here.
Updating your information. If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, object to or restrict its processing, please contact us here."

"We keep your personal information only as long as we need it for legitimate business purposes (as laid out in Section 5) and as permitted by applicable law. If you decide to stop using our services, you can close your account and your profile will stop being visible to other users. Note that we will close your account automatically if you are inactive for a period of two years. "

Wie ist das Unternehmen in der Vergangenheit mit den Daten über seine Verbraucher umgegangen?


In November 2022, the parent company Match Group Inc. was accused in a lawsuit from Tinder users of breaching a state privacy law in Illinois by collecting data on people’s faces from dating app selfies.

The FTC filed a petition on May 26, 2022 to force Match, owned by the parent company Match Group Inc., to comply with a civil investigative demand for documents related to an alleged 2014 data-sharing deal between Match subsidiary OkCupid and Clarifai Inc, an artificial intelligence company.

In September 2023, a New Jersey woman filed a class action suit against Tinder, owned by the parent company Match Group Inc., claiming that the app's photo verification feature failed by verifying an account that was created using stolen images of her.

In December 2023, the research by Cybernews into OkCupid, owned by the parent company Match Group Inc., uncovered that a hacker could uncover a distance from them to the victim (any user of the app) in a 10 to 20-meter radius. "With a few simple steps, we can easily track anyone on OkCupid in a given city – from home, to work, to social gatherings, to wherever. This is a terrible blow to users’ privacy."

In February 2024, Match parent company Match Group was accused in a lawsuit of making their apps addictive and putting profit over their customers' relationship goals.

In March, 2024, Match Group owned Tinder, following a lengthy dialogue with the European Commission, committed to " inform consumers that discounts they propose for premium services are personalised by automated means." "The network of national consumer authorities found that Tinder applied such personalised prices without informing consumers, which is in violation of EU consumer law. In addition, until April 2022, Tinder used to offer lower prices for their premium services based on age without informing the users. Tinder stopped this practice before the investigation started."

Informationen zum Datenschutz bei Kindern

"No Children Allowed

Our services are restricted to individuals who are 18 years of age or older. We do not permit individuals under the age of 18 on our platform. If you suspect that a member is under the age of 18, please use the reporting mechanism available on the service."

Kann dieses Produkt offline genutzt werden?


Benutzerfreundliche Informationen zum Datenschutz?


Links zu Datenschutzinformationen

Erfüllt dieses Produkt unsere Mindestsicherheitsstandards? Information




"The parent company Match Group shared with us that ""All data stores containing personal data must be encrypted at rest and in transit. Data at rest uses the latest key technologies to cover hybrid data infrastructure, including keys that are created and managed utilizing the latest KMS key policies. Data in transit must utilize predefined SSL policies of TLS-1-1-2017-01 or similar ciphers. MG Security Engineering has an encryption standard that documents the process and procedures and is shared across our brands."" ""Although we take steps to secure your information, we do not promise and you should not expect that your personal information, searches, or other communications will always remain secure. """

Sicheres Passwort


"Your password must contain: At least one upper case letter At least one lower case letter At least one number At least 8 characters"



Umgang mit Schwachstellen


"If you are a security researcher and you believe you have found a security issue, click here and e-mail the details of your findings. Please provide any supporting material (proof-of-concept code, tool output, etc.) that would be useful in helping us understand the nature and severity of the vulnerability."



Verwendet das Produkt KI? Information

Ja is incorporating Generative AI into its services.

Ist diese KI nicht vertrauenswürdig?

Nicht zu bestimmen

Welche Entscheidungen trifft die KI über Sie oder für Sie?

Gibt das Unternehmen transparent an, wie die KI funktioniert?


Hat der Benutzer die Kontrolle über die KI-Funktionen?

Nicht zu bestimmen

*Datenschutz nicht inbegriffen

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