Ford

We ding this product for sharing lots of personal information including race and ethnicity and geolocation for marketing and advertisement; for gathering personal data from third parties for advertisement, for combining information gathered on you from other sources, potentially including public sources, social media, and data brokers.

Ford California Privacy Disclosures

These are the categories of personal information sold to third parties or shared with third parties for cross-context behavioral advertising and co-branded offerings or joint marketing activities: Personal identifiers, personal records, characterists of protected classes, customer account details, internet activity, geolocation data, sensitive personal information: race and ethnicity.

Ford shares identifiers with SiriusXM, joint marketing partners and authorized dealers, advertising and digital analytics companies, social media platforms, and data analytics firms; shares Personal Records with SiriusXM, joint marketing partners, authorized dealers, and data analytics firms;

"We have also Sold information about factory-installed vehicle features and options with third parties such as auction companies, insurance companies, authorized dealers, lenders, guidebook providers, vehicle websites, and prospective buyers so that they can verify a vehicle’s features and options and estimate its value. The features and options information that we share with these third parties is linked to the vehicle identification number (VIN)."

Ford Connected Vehicle Privacy Notice

"When Connected Vehicle Information is collected from the vehicle, it may be associated with a vehicle's identification number (“VIN”) or other identifiers, and the VIN or the other identifiers may be linked to you."

Ford US Privacy Notice

"In limited situations, we may collect Vehicle Location, regardless of location settings. We do this to protect and defend our rights or property (including repossessing a vehicle in the event of a delinquency) or to comply with applicable law, to respond to valid legal process (including from law enforcement or other government agencies), or, in the event of exigent circumstances, to help prevent the loss of life or serious injury or help protect the personal safety of Ford personnel, users of our vehicles, websites, or apps, our visitors, or the public."

"Consumer Data Analytics Firms: We receive Demographics and other data from third parties for purposes such as supporting our marketing campaigns and personalizing Products to our customers."

Ford uses data "to promote our products and services and those of our selected partners through marketing, advertising, and sponsorships (see the Cookies section below for information about personalized advertising and your advertising choices and the Choice and Control of Personal Information section for how to change your preferences for promotional communications)."

"Device and Mobile Location: Depending on your device and app settings, we also collect location data from your devices. If your mobile device is connected to your vehicle via Bluetooth or tether, vehicle location may be derived from mobile device location."

"We disclose personal information to other companies that we work together with to offer services to our customers, or to reach potential customers with our marketing messages. Examples include:
- SIRIUS XM. We disclose Contact Information to SiriusXM so that SiriusXM can provide satellite radio offers to vehicle purchasers, including offers for paid subscriptions.
- Advertising and Digital Analytics Companies. Please see the Cookies section of this Notice for a description of how we work with advertising and digital analytics providers.
- Social Media Platforms. We disclose hashed emails from our marketing database or other information we have collected as described in this Notice to social media advertising platforms, such as Facebook, so that they can create Custom Audiences and deliver advertisements on our behalf to their users. Those users are identifiable to the Social Media company when it matches our hashed data to its hashed data of its users.
- Joint Marketing Partners. We disclose information to partners with which we offer co-branded service or engage in joint marketing activities.
- Vehicle Verification and Valuation Partners. We disclose information about factory-installed vehicle features and options to third parties such as auction companies, insurance companies, dealers, lenders, guidebook providers, vehicle websites, and prospective buyers so that they can verify a vehicle’s features and options and estimate its value. The features and options information that we disclose to these third parties is linked to the unique vehicle identification number (VIN)."

FordPass App Privacy Policy:

"Mobile Device Location: Precise location information is collected from your mobile device in connection with location-based functions of FordPass. This information includes Global Positioning System (GPS) data and location derived from IP address. This information can be used to determine your device’s current location, travel direction and speed. If you have enabled location services on your device, this data may be collected when the app is running in the foreground or background. We may also derive your approximate location from other device data such as Wi-Fi access points, cell towers, and your IP address, whether location services are on or turned off, through the permission system used by your mobile operating system."

"We use the personal information we collect to provide you with great functionality and services; allow you to control certain vehicle features; fulfill requests you’ve made in FordPass; make recommendations (if applicable) and personalize your experience, troubleshoot problems; develop new and improved products, services, and marketing strategies; conduct research; to protect safety, property, privacy, and security; and to comply with legal requirements."

"We may combine the information we collect through your use of FordPass or third-party services that integrate with FordPass with other information you have previously provided or that we have collected from other sources."

"Connected Vehicle Information collected through your use of FordPass or third-party services that integrate with FordPass may be associated with a vehicle’s unique identification number (“vehicle identification number” or “VIN”) or other identifiers, and those identifiers may be linked to you."

"We may de-identify information we collect about you and use it for any purpose in accordance with applicable law."

We cannot confirm that all users regardless of location, can get their data deleted.

European versions of the privacy polcy mention the right to delete data:
"You have the right as an individual to find out what information we hold about you and for what purposes, as well as to make corrections if necessary. You also have the right in some circumstances to object to our continuing to process your personal information, or to ask us to delete, restrict the use of your information. In some circumstances you can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organisations (this is often referred to as the right to 'data portability')."

The US version of the Policy only mentions right to delete data for California residents.

Many other Policies (for example, for India), do not specify the right for data deletion at all.

"You can access, edit, or delete some of the personal information we have collected by logging into your account and accessing the information displayed in your profile or account settings. For example, if you sign into your owner account on the Ford website and then select your profile, you can view and change your personal information and information about your vehicle(s), as well as change your email contact preferences."

"We retain personal information for as long as necessary to provide the products and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different products, actual retention periods can vary significantly based on criteria such as whether your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information; whether your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which we collected the information; whether the personal information is reasonably required to protect or defend our rights or property; or whether we are otherwise required or permitted to keep your personal information by applicable laws or regulations. Where personal information is used for more than one purpose, we may retain it until the purpose with the latest period expires."

"We only keep your personal information in identifiable form for as long as is necessary for the purposes set out above. This generally means holding the information for as long as one of the following apply:

your information is reasonably required in order to satisfy the purpose for which you submitted or we collected the information;
your information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant limitation period in your jurisdiction); or
we are otherwise required to keep your information by applicable laws or regulations.

Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires.

Once Connected Vehicle Information is no longer needed, it is either irreversibly anonymised or destroyed."

"Multiple accounts can be created on the FordPass / Lincoln Way apps, and more than one account can be connected to a single vehicle. If you drive a vehicle with more than one account connected to it, the user(s) of each account will have access to:
The vehicle's location;
Services that allow the vehicle to be remotely started, locked and unlocked; and
Services that show information about the vehicle's status (for example, its fuel level)."

"Similarly, if you drive a vehicle with the FordPass / Lincoln Way app connected to it, the user(s) of the app will have access to the information and services outlined above.""