Yoto Player

Privacy Policy

"The Yoto Player is deliberately designed to collect minimal data. When you use the Yoto Player or the Yoto App we collect usage data, as detailed below, to improve the Player and the App, and to troubleshoot (including to diagnose and inform you about problems with your Player)."

"Yoto does not sell your personal information for monetary consideration, however certain of our disclosures may constitute a “sale” under the CCPA (see further information in section 9 below)."

"Some of Yoto’s disclosures of personal information to third parties may constitute a “sale“ as that term is defined under the CCPA. However, we do not knowingly collect, disclose, or sell the personal information of children under the age of 16.
If you are age 16 or older, you have the right to direct us not to sell your personal information (known as the "right to opt-out").
To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by emailing our marketing and legal team here."

"We only send marketing communications if you consent to us doing that. You can change your mind at any time by clicking the unsubscribe link in every marketing message we send or by emailing us at [email protected]."

"You use our app: We use third parties to help make our App work. Yoto has visibility on, the items you've purchased and the content you play that streams to the App.
You use our Player: We use third parties to help us understand how our player is used, and how to improve it. These third parties help us understand what content is being played and how your device is performing, so we can (for example) make sure your frequently played content is saved to your player, and you don't have to download it every time. These third parties also enable us to monitor, troubleshoot and inform you of any product issues with your device if you need us to."

"If you use the App to record your own audio content, or allow your child to record their own audio content, to play back on your Yoto Player, that local recording is stored on our servers as a playlist, but we cannot access or listen to the playlists. You can delete these playlists at any time, or you can ask us to delete them for you. It is your choice whether your child records an audio recording on the App and who it is shared with. Yoto has no control over the personal information your child may record. Therefore, we encourage you to review any audio recordings your child may record and who it is shared with. For further information please refer to our Audio Recording Notice."

"When you use our App, we collect how long you spend using the App and which version of the App you are running. This data is not linked to your user account.
To help us understand how you use our App, we may also collect information about the audio you have played, when it was played, and how many times it was played."

"If you consent, we also collect technical data using cookies on our website."

Audio Recording Notice
"If you allow your child under the age of 13 to record an audio recording, the Children’s Online Privacy Protection Act (“COPPA”) may apply. If you allow your child to record an audio recording, you consent to Yoto collecting personal information contained in the audio recording and to storing such information on Yoto’s systems. This will include the audio recording and whatever your child says on that audio recording. Yoto does not collect personal information from children and therefore any personal information we have related to your child is what you provide to us, such as when you name a playlist with your child’s name, request a Birthday Shout Out for your child, or allow your child to record audio using the MYO feature of the Yoto mobile application. Any sharing of the audio recordings is up to you. Yoto does not share the audio recordings with third parties. If you want to delete your MYO audio recordings, please click here for instructions. For any other type of audio recordings please email us at [email protected]."

"Generally, we retain personal information for as long as is necessary for the purpose for which it was collected or to comply with applicable legal obligations. "

"When we no longer are required to retain the information, we will destroy, erase, or de-identify the information. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold."

"If you use the App to record your own audio content, or allow your child to record their own audio content, to play back on your Yoto Player, that local recording is stored on our servers as a playlist, but we cannot access or listen to the playlists. You can delete these playlists at any time, or you can ask us to delete them for you. It is your choice whether your child records an audio recording on the App and who it is shared with. Yoto has no control over the personal information your child may record. Therefore, we encourage you to review any audio recordings your child may record and who it is shared with. For further information please refer to our Audio Recording Notice."

"The Yoto Player is designed for children’s use and we understand that your child may use the mobile app (“App”) to listen to audio cards. However, we have minimized the amount of personal information collected from children under 13 and put you, the parent, in control of that.

We do not ask for personal information from children, and if we determine that a child under 13 has registered as a Yoto Club member or created a Yoto account, we will immediately cancel that membership and/or close the account.
Orders, account creation, and Yoto club membership are restricted to parents or guardians (“you” or “your”). We put you in control of the personal information we receive about you and your child, and we do not directly collect personal information from children under 13. For further information on audio uploaded by you please refer to our Audio Recording Notice."