Peloton Bike

We ding this product for combining collected data with data from third parties, and sharing it for personalisation and advertising.

PELOTON PRIVACY POLICY

"WHY WE USE PERSONAL INFORMATION [...]
For personalisation and advertising. Peloton uses data for personalisation and advertising that may include:
Providing you with a personalized and tailored Service, to serve you with Peloton advertising on third party properties;
To serve you with relevant advertising and content on our Services;
Understanding and assessing the effectiveness of our ads displayed; and
We may contract with third-party advertising companies and social media companies to display ads on their service. These companies may use cookies and similar technologies to track your activity, the information collected by these third parties in this manner is subject to that third party’s own privacy policies. We may also use aggregated information from these sources for creating similar audiences in order to better target advertisements on their networks to potential consumers who appear to have shared characteristics. For more information, see our Cookies Policy and Section 7 “Your Privacy Rights and Preferences” below."

"Information we collect from other sources
Other Applications.
[...]
Security.
[...]
Other Sources. We may receive information about you from other sources to supplement information provided by you. The supplemental information allows us to enhance our ability to provide you with information about our business, products and Services and to provide you with any marketing communications that you have provided your consent to receive. Please see “Your Privacy Rights and Preferences” below for how to unsubscribe.

This may include:
Marketing such as where we are conducting a joint marketing campaign with a selected partner and you have provided consent for us to receive your information or data resellers whose data may be used for research or marketing purposes.
Publicly available sources
Partners we work with may, with your consent, collect information from your use of other connected devices, such as those made by other companies, to interact with our Services, such as activity trackers.
Financial sources such as credit bureaus and certain generalized credit ratings, with your consent, in order to provide rental or other Services to you."

"Sensitive Personal Information. We will only process Sensitive Personal Information where it is necessary, and where you give consent, for the purposes of providing Peloton Services, carrying out our legal obligations or exercising specific rights as permitted by law. The definition of Sensitive Personal Information depends on jurisdiction and where you are located, but geolocation, race, sexuality, and religion are examples of what may be considered sensitive in some locations....We ask that you not disclose Sensitive Personal Information to us through or in connection with our Services unless we have explicitly requested such disclosure from you."

"In some cases, research may be deidentified, compiled and analyzed on an aggregate basis, we may share this aggregate data with our affiliates, agents, service providers and other third parties with whom we do business. This includes, but is not limited to for example usage, performance, product, and music. This aggregate information does not identify you personally."

"Competent Law Enforcement Bodies, Regulators, Government Agencies, Courts or other Third Parties. We may share your personal information, including CCTV images, with competent law enforcement bodies, regulators, our insurers, external legal advisors, government agencies, courts or other third parties where we believe disclosure is necessary: (i) to comply with applicable law; (ii) to exercise, establish or defend our legal rights (including to collect amounts owed to Peloton); (iii) to protect your rights or vital interests or those or any other person; or (iv) to detect, prevent or otherwise address security, fraud or technical issues."

U.S. STATES PRIVACY NOTICE

"Please Note: Laws in some U.S. States define the term “sale” broadly, and it may include selling/sharing certain information for particular purposes through technology such as cookies and similar tracking technologies. We never sell personal information to third parties for money (as defined by state privacy laws). However, when you visit our websites, we and our partners may collect certain information about you, your devices, and your behavior through cookies, tags or similar technologies that may be considered a “sale/share” even if no money is exchanged."

"Some states allow residents to have the right to opt out of disclosures of Personal Information to third parties for valuable consideration (which may be considered a “sale” or “share” for example under California law even if no money is exchanged). If you reside in one of these states, and would like to minimize “selling” of your information with third parties for marketing purposes, see the “Your Rights” below."

Peloton shares 'geolocation', that may include 'internet protocol (IP) address, GPS location, longitude/latitude, city, county, zip code and region, and your location and your smart device’s proximity to “beacons,” Bluetooth networks and/or other proximity systems' to third-party advertising partners.

We ding this product because it is It is not clear if all users, regardless of location, can get their data deleted.

PELOTON PRIVACY POLICY

"Depending on the country or U.S. state in which you are located, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. Please note that those rights do not always apply and there are certain exceptions to them.

Please also be advised that we continue to maintain some of your personal data where permitted by law, and that such information has not been deleted from Peloton systems. ...

"Please note that if you Delete your account this will result in the deletion of your Peloton account and all associated information, including workouts and achievements."

"Your rights to access and manage personal information

We recognize the importance of your personal information and provide simple ways for you to exercise the following rights: access (right to know), portability, rectification (correction or update), deletion (erasure), object and restrict processing. You can exercise these rights via the following ways:

Submit a request via our Privacy Request Form.
Update your profile and account settings - please see our Privacy Settings article for details.
To request that we not serve you recommendations or personalized content based on inferences (described above in section 2 (For Personalization and Advertising) please email us: [email protected].
Contact us if you have any questions - please see Section 12 'How To Contact Us'."

"DATA RETENTION
Peloton retains the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws. CCTV images are retained for 14 days in Germany and 30 days elsewhere. When we are no longer required to retain the personal information as described above, we will destroy, erase, or de-identify it.

Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it."