
Aviso: *Privacidade não incluída neste produto
Roku is the streaming TV device company that focuses solely on streaming TV. From streaming sticks to connected soundbars to their Roku TVs, they give you lots of "channels" in their app store--everything from standards like Netflix and Hulu, to YuppTV for those can't miss south Asian channels and FunimationNow for the anime lovers. News, weather, sports, classic cartoons, Bollywood HD and Pokémon TV. Roku has something for everyone. They also collect lots of data so they can target ads for everyone too.
O que pode acontecer se algo der errado?
Roku is like the nosy, gossipy neighbor of connected devices. They track just about everything they can. And share the data with lots and lots of advertisers, channel providers, business affiliates, and more. Roku’s privacy policy says they collect everything from your name, email address, postal address, telephone number, birth date, demographic information, location, device and usage information, and lots and lots of data about what you watch, when you watch it, how long you watch it for. Shoot, Roku also says they can collect audio information when you use the voice-enabled features, and information about your photos, videos, and music files if you use their Roku Media Players to listen or view such things.
Roku likes to know as much about you as they can, but it doesn't stop there with the data collection. Rolu also says they can combine data from “data providers” -- which feels like a pretty vague term that could likely include anything from advertising companies to data brokers to social media -- with the data they collect on you.
Once Roku has all these gobs of data and personal information collected on you, they say they can share that information with lots of third parties. According to Roku's privacy policy, they share your personal data with advertisers to show you targeted ads and create profiles about you over time and across different services and devices. Roku also gives advertisers detailed data about your interactions with advertisements, your demographic data, and audience segment. Roku shares viewing data with measurement providers who may target you with ads. Roku may share your personal information with third parties for their own marketing purposes.
Roku’s data sharing is vast, which is, unfortunately, too common in the streaming TV space. Automatic Content Recognition or ACR is the way Roku and others try to identify every show you watch whether it be streaming, cable, broadcast on an antenna, or even the DVDs you watch. They collect all this data to target you with new shows, and allow you to be targeted with lots of ads from lots of places. It’s a lot of data collection and you should opt out. Note when you opt out of ACR, a Roku spokeswoman said, “Opting out of ACR does not affect collection of information about the use of Roku streaming channels.” So yeah, they’re still collecting data on you, just a little less. Consumer Reports also recommends you take the time to do things like opt out of allowing Roku to access the microphone on your Roku remote control or your mobile device for voice-activated features.
What’s the worst that could happen with Roku? Well, there is this one particularly creepy line in Roku’s privacy policy that says, “Personal information about other people may be collected and used when you use Roku Smart Home devices and services. For instance, your Smart Home Devices may capture videos, images or voice content of other individuals. You are responsible for ensuring compliance with the privacy rights of others when using Roku Smart Home devices.” It would suck to invite your Mom over to watch a movie, get into a conversation with her about your family medical history, have Roku overhear all of that, and then have that conversation exist out on the internet where it could be vulnerable. Not good. But hey, it’s your responsibility to make sure that never happens. Thanks for nothing, Roku.
Dicas para se proteger
- Turn off ACR (Automatic Content Recognition) on all your Roku devices
- Turn access to the microphone off on your Roku device.
- Limit ad shraring in your Roku privacy settings.
- Do not sign up with third-party accounts. Better just log in with email and strong password.
- Chose a strong password! You may use a password control tool like 1Password, KeePass etc
- Use your device privacy controls to limit access to your personal information via app (do not give access to your camera, microphone, images, location unless neccessary)
- Keep your app regularly updated
- Limit ad tracking via your device (eg on iPhone go to Privacy -> Advertising -> Limit ad tracking) and biggest ad networks (for Google, go to Google account and turn off ad personalization)
- Request your data be deleted once you stop using the app. Simply deleting an app from your device usually does not erase your personal data.
- When starting a sign-up, do not agree to tracking of your data if possible.
Pode me bisbilhotar?
Câmera
Dispositivo: Não
Aplicativo: Não
Microfone
Dispositivo: Sim
Aplicativo: Sim
Rastreia localização
Dispositivo: Sim
Aplicativo: Sim
O que pode ser usado para se inscrever?
Não
Celular
Não
Conta de terceiros
Não
Que dados a empresa coleta?
Pessoal
Name, email, phone number, address, date of birth, viewing habits
Relacionado ao corpo
Voice recordings
Social
Como a empresa usa esses dados?
Como você pode controlar seus dados?
Qual é o histórico conhecido da empresa na proteção de dados dos usuários?
No known incidents in the last 3 years.
Informações de privacidade infantil
Este produto pode ser usado offline?
Informações de privacidade fáceis de entender?
Links para informações de privacidade
Este produto atende aos nossos padrões mínimos de segurança?
Criptografia
Senha forte
Atualizações de segurança
Gerencia vulnerabilidades
An independent cybersecurity review into Roku paid for by Mozilla found, "An enumeration of the Roku website’s online resources and various bug bounty programs revealed a lack of an established vulnerability management system." And, "In terms of vulnerability disclosure, Roku appears to lack a dedicated contact for disclosing security vulnerabilities. Generic support is provided via https://support.roku.com/, though no point of contact for security related issues or even a bug bounty program is offered."
Política de privacidade
Esta inteligência artificial não é confiável?
Que tipo de decisões a inteligência artificial faz sobre você ou por você?
A empresa é transparente sobre como funciona a inteligência artificial?
O usuário tem controle sobre os recursos da inteligência artificial?
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