Sonos Smart Speakers

Warning: *Privacy Not Included with this product

Sonos Smart Speakers

Wi-Fi Bluetooth

Tarehe ya ukaguzi: Nov. 1, 2023


Mozilla inasema

Watu waliopiga kura: Inaogofya kiasi

Sonos' smart speakers (and sounds bars) -- which include the Era 300 & 100, One, Roam, Move 2, Five, Beam, Arc, and Ray -- take the sound quality of Sonos speakers and adds in voice control, via their own Sonos Voice Control. You can still use Alexa or Google Assistant through your Sonos smart speaker too, but you don’t have to if you're not a fan of Google or Amazon. Sadly, it's not all gravy for us privacy-minded folks. This year, Sonos fell from grace -- from our "Best Of" and into the privacy danger zone. It's never to late to turn back, Sonos!

Je, jambo gani linaweza kutokea mambo yakienda mrama?

Say it ain’t Sonos! In recent years, some Sonos speakers have been on our Best Of list – a category that we really wish was less exclusive. But this year, we are sad to say, Sonos has landed on our naughty list. Yes, Sonos says they can "sell" some of your personal data to places like "unaffiliated third parties for their advertising purposes," which is something we really don't like here at *Privacy Not Included.

Sonos' privacy policy says that they don’t sell your personal information to third parties. But their California Consumer Privacy Act (CCPA) disclosure says otherwise. According to the law in California, a sale doesn’t just mean exchanging data for money, but includes other kinds of business exchanges for monetary value as well. By that definition, Sonos can “sell” your IP address, zip code, time and date of visit, browser type and version, operating system, device make and model. contact information, such as hashed email address, Sonos device type, genre of the station you are currently listening to, listener ID, language, to advertising partners, advertisers, unaffiliated third parties for their advertising purposes, and analytics providers. That's bad. Also bad: if users want to opt out of selling, they only guarantee those rights if you live under a strong privacy law in places like California. Boo to following the low bar of the law instead of what’s right.

And if you decide to use Sonos Radio, a $7.99 subscription service that plays you curated music and lets you tune into over 60,000 radio stations around the world, Sonos can use information about what you listen to and how you interact with the app to show you interest-based ads. They also might share some information that could identify you, like your IP address, with “radio content partners who may run ads on their stations.” Not great.

We do still love that Sonos went and built their own AI voice assistant for their Sonos smart speakers that processes all your voice requests right on the device. So, when you ask Sonos to play Taylor Swift’s new album over and over using their Sonos voice assistant, no one hears that but you. Sonos does not retain a copy or transcript of your voice recording. This is way better than using Amazon’s Alexa or the Google Assistant AI’s that collect and process and retain lots of information about you -- even if Sonos doesn't. So, when you get your new Sonos smart speaker, you will have to actively enable a voice assistant and we recommend using the Sonos Voice Control over Alexa or Google Assistant if you care about privacy.

Another thing we should mention is that in May of 2023 hackers discovered multiple security flaws in the Sonos One wireless speakers. If those flaws were exploited it the wild, bad actors could have gotten a hold of data. But, they weren't. They were found during a hacking contest held in Toronto, and Sonos awarded those hackers $105,000 for discovering them. Good work Sonos! Sonos also patched those flaws quickly. Vulnerabilities aren't good, but being proactive about cybersecurity? That's something we really love to see. While we're banging that drum, keep your software updated, folks! It's one of the best and easiest things you can do to keep your apps and devices secure.

Ah, Sonos, these changes to your policies make us nostalgic for your relatable privacy goof back in 2020 – when you accidentally sent an email to 450 customers and revealed all of their email addresses to each other. That’s the kind of oopsie we can understand. But all this sharing and selling? Not so much. It pains us to say that Sonos speakers could come with *privacy not included.

Vidokezi vya kujilinda

  • Opt out from additional usage data collection
  • If you can, opt out from 'sales' of your information.
  • When starting a sign-up, do not agree to tracking of your data.
  • Do not sign up with third-party accounts. Better just log in with email and strong password.
  • Chose a strong password! You may use a password control tool like 1Password, KeePass etc
  • Use your device privacy controls to limit access to your personal information via app (do not give access to your camera, microphone, images, location unless neccessary)
  • Keep your app regularly updated
  • Limit ad tracking via your device (eg on iPhone go to Privacy -> Advertising -> Limit ad tracking) and biggest ad networks (for Google, go to Google account and turn off ad personalization)
  • Request your data be deleted once you stop using the app. Simply deleting an app from your device usually does not erase your personal data.
  • mobile

Unaweza kunichunguza? taarifa


Kifaa: Hapana

Programu: Hapana

Kipaza sauti

Kifaa: Ndiyo

Programu: Ndiyo

Inafuatilia eneo

Kifaa: Hapana

Programu: Ndiyo

Unaweza kutumia nini kujisajili?

Kampuni inakusanya data gani?

Je, kampuni inatumiaje data hii?

We ding this product for potentially selling personal information to advertising partners, advertisers, and unaffiliated third parties for their advertising purposes for interest-based ads as the term 'sale' is defined by the CCPA.

Sonos, Inc. Privacy Statement

"Sonos does not and will not sell personal information about our customers. However, certain data practices described throughout this Privacy Statement may constitute a “sale” or “sharing” of data under California and/or other US state laws. See the below CA Addendum for more information applicable to CA residents. We want you to understand that information about our customers is an important part of our business. We only disclose your data as described in this Statement. We may share information with the following types of third parties:

Third Party Vendors <...>
Transactions involving Third Parties <...>
Advertising Partners:
If you decide to use Sonos Radio, we will share a subset of your information with third party advertising companies to present, via Sonos Products, interest-based ads for features, products, and services that might be of interest to you. Specifically, we share the following information with our advertising partners: location, language, and genre of the station you are currently listening to (which is not based on your overall listening history). We will share information with advertisers, which describes the overall listening audience in general. We may also share limited location information and identifiers (i.e. an IP address) with some of our third party radio content partners who may run ads on their stations.
Sonos-controlled Affiliates and Subsidiaries <...>
Compelled Disclosure and Law Enforcement
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organizations, our affiliates or in legal proceedings. We will share your personal information when we in good faith believe it is necessary for us to do so in order to comply with a legal obligation under applicable law or respond to a valid legal process (e.g. a search warrant, a court order, or a subpoena).
Sharing and Disclosure of Aggregate Data
We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis"

"There are only two occasions when we will capture sound from within your home: (a) when you enable voice control technology on a voice-enabled Sonos Product (such as Sonos One or Beam); and (b) when you utilize our innovative Trueplay room tuning technology."

"Sonos does not retain a copy or transcript of your voice recording."

"We use data to protect the security and safety of our customers, Sonos Products and Services, to detect and prevent fraud, to resolve disputes and enforce our agreements. We may use third parties to assess and manage credit risks. This processing is necessary to serve our legitimate interest."

"We use the data we collect to deliver and personalize our communications with you. <...>
If you elect to receive marketing, promotional and support text messages from us, either via our website, app or by sending a text message indicating your consent, you are providing your express written consent to receives recurring marketing, promotional and support text messages from us <...> sent through an automatic telephone dialling system. When you sign up to receive Text Messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions on our site and may prompt messaging such as cart abandonment messages.
If you choose to use Sonos Radio, we may use information such as your interactions with Sonos site, Sonos Radio content, Sonos Products, Sonos app and other Services to display interest-based ads for features, products, and services that might be of interest to you. This processing is necessary to serve our legitimate interest. For more information on this, please visit The Legal Bases for Using Personal Information.
We also use cookies and similar technologies to provide the most relevant Sonos advertising to you. For information about managing email and text messaging subscriptions and promotional communications, please visit Your Rights and Choices."

California Privacy Statement
"During the 12 months leading up to the effective date of this Privacy Statement, we may have provided personal information (i.e., hashed email address and cookie related information) to third-party advertising providers for targeted advertising purposes, so that we can provide you with more relevant and tailored ads regarding our Products and Services, or use analytics partners to assist us in analyzing use of our services and our user/customer base. The disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information under the CCPA, or the “sharing” of your personal information for purposes of “cross-context behavioral advertising.”

Categories of Information Collected
"Information about your computer or device, including IP address, time and date of visit, browser type and version, operating system, device make and model.
Contact information, such as hashed email address.
IP address, zip code, Sonos device type (e.g. Beam, One, Arc, etc.), genre of the station you are currently listening to, listener ID, language"

Categories of Third Parties to Whom We Have “Sold” This Information
"Advertising partners and advertisers
Unaffiliated third parties for their advertising purposes
Analytics providers"

Unawezaje kudhibiti data yako?

We ding this product because it is unclear if all users can get their data deleted, and not all users can opt out from data 'selling'.

Sonos, Inc. Privacy Statement

"Sonos Account and Sonos App
If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do it by logging in to your Sonos account or Sonos app or sending an email to [email protected]. If you cannot access certain personal information collected by Sonos via the Sonos account, the Sonos app or directly via the Sonos Product that you use, you can always contact us by sending an email to [email protected]. We will respond to any request to access or delete your personal data as soon as possible but certainly within 30 days."

"Laws in certain jurisdictions, including the EEA, UK, and Switzerland, as well as California and Virginia, also grant consumers the right to exercise certain controls and choices regarding our collection, use, and disclosure of your personal information. Subject to local law, you may request we:
provide access to or a copy of the personal information we hold about you;
correct any of the personal information, we hold about you that is out of date or incorrect;
in certain situations, erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information;..."

"Residents of certain jurisdictions, like California and Virginia, also have the right to opt out of “sales” of their information and “sharing/processing of their information for targeted advertising.” If you would like to opt out of our online disclosure such as through cookie and pixel technology of your personal information for purposes that could be considered “sales” for those third parties' own commercial purposes, or “sharing” for purposes of targeted advertising, please see Cookie Preferences."

"If you wish to object to any such processing, simply disable the feature (for example, disable voice control) or unlink the feature (for example, unlink your home automation remote) from your Sonos Products. The voice control function or other direct control functionality will not work unless you authorize us to collect and process the data as outlined in this section."

Je, rekodi ya kampuni inayojulikana ya kulinda data ya watumiaji ni gani?


In May 2023, Sonos paid $105,000 to three hackers teams that exposed several vulnerabilities in Sonos systems at Pwn2Own hacking contest held in Toronto. Following responsible disclosure on December 29, 2022, the flaws were addressed by Sonos as part of Sonos S2 and S1 software versions 15.1 and 11.7.1, respectively. Users are recommended to apply the latest patches to mitigate potential risks.

In January 2020, an email sent by Sonos accidentally to 450 customers revealed all of their email addresses to each other.

Taarifa ya Faragha ya Mtoto

"Sonos does not target and is not intended to attract children under sixteen. Although visitors of all ages may navigate through our website or use our app, we do not knowingly collect or request personal information from those under the age of sixteen without parental consent. If, following a notification by a parent or guardian or discovery by other means, a child under sixteen has been improperly registered on our site using false information, we will cancel the child's account and delete the child's personal information from our records."

Je, bidhaa hii inaweza kutumika nje ya mtandao?


Maelezo ya faragha yanayofaa watumiaji?


Sonos's privacy policy is long and has a lot of information in it, but it is also laid out nicely, easily searchable, and they provide a link to a downloadable pdf of their privacy policy and archived versions of their privacy policies so you can track what has changed. As privacy researchers, we really appreciate this.

Viungo vya taarifa za faragha

Je, bidhaa hii inakidhi Viwango vyetu vya Chini Zaidi vya Usalama? taarifa


Usimbaji fiche


Nenosiri thabiti


Masasisho ya usalama


Inashughulikia hatari


Sonos has a security researcher recognition page here:

Sera ya faragha


Je, bidhaa inatumia AI? taarifa


Sonos provides its own voice assistant.

Je, AI hii haiaminiki?

Haiwezi Kuamua

Je, AI hukufanyia maamuzi gani?

Je, kampuni ina uwazi kuhusu jinsi AI inavyofanya kazi?


Je, mtumiaji anadhibiti vipengele vya AI?


*Privacy Not Included

Chunguza kwa Kina


Una maoni? Tuambie.