Fitbit Sense

As of January 14, 2021, Google officially became the owner of Fitbit. That worried many privacy conscious users. However, Google promised that “Fitbit users’ health and wellness data won't be used for Google ads and this data will be kept separate from other Google ad data” as part of the deal with global regulators when they bought Fitbit. This is good.

And Fitbit seems to do an OK job with privacy and security. It de-identifies the data it collects so it's (hopefully) not personally identifiable. We say hopefully because, depending on the kind of data, it’s been found to be pretty easy to de-anonymize these data sets and track down an individual’s patterns, especially with location data. So, be aware with Fitbit—or any fitness tracker—you are strapping on a device that tracks your location, heart rate, sleep patterns, and more. That's a lot of personal information gathered in one place.

What is not good is what can happen with all this very personal health data if others aren't careful. A recent report showed that health data for over 61 million fitness tracker users, including both Fitbit and Apple, was exposed when a third party company that allowed users to sync their health data from their fitness trackers did not secure the data properly. Personal information such as names, birthdates, weight, height, gender, and geographical location for Fitbit and other fitness tracker users was left exposed because the company didn't password protect or encrypt their database. This is a great reminder that yes, while Fitbit might do a good job with their own security, anytime you sync or share that data with anyone else, it could be vulnerable. And Fitbit partners with many third parties such as employers and insurance companies. I don’t know about you, but I don’t need the world to know my weight and where I live. That’s really dang creepy.