Amazon Kindle for Kids

Aviso: *privacidade não incluída neste produto

Amazon Kindle for Kids

WiFi Bluetooth

Data da avaliação: 1 de Novembro de 2023

A Mozilla investigou por 8 horas

Opinião da Mozilla

Votos das pessoas: Razoavelmente assustador

Is your kid a reader? Do they love to get lost in the wonder of stories and heroes and villains and magical worlds? Do they tend to get distracted by apps and videos on tablets and phones? The Kindle for Kids could be a great option for the budding reader in your family. It's basically an Amazon Kindle -- which is designed for reading and not much else -- bundled with a kid-friendly cover, one year of Amazon Kids+ ($4.99 per month + tax after your free year), and a two-year warranty if it breaks. And of course, access so many books to download whenever you want from the Amazon store. To be honest, the Kindle might be the best thing Amazon does, making reading easier for all of us, especially kids.

O que pode acontecer se algo der errado?

Amazon proudly states they are "not in the business of selling your personal information to others." True. But, Amazon doesn’t need to sell your personal information to others when they have their own retail and advertising juggernaut to use your data to sell you more stuff. Because Amazon is in the business of selling you more stuff. And it’s not just Amazon hoping to sell you stuff. Amazon has a whole program for others to sell you stuff on on their sites too. And those sellers get to use that data Amazon collects on you to target you with the stuff they want to sell. So, while Amazon might not be in the business of selling your personal information, they are in the business of collecting as much of your personal information as they can, then selling access to that personal information to others to target you with ads to sell you more stuff.

With Amazon for Kids products, Amazon hopes to collect data on your child with your parental consent. They say they can collect things like name, birthdate, contact information (including phone numbers and e-mail addresses), voice, photos, videos, location, as well as certain activity and device information and identifiers (such as cookies, device serial numbers, and IP addresses)] of your child when they use this device. They use this information on your child to, among other things, provide personalized offerings and recommendations. Yes, they’re learning about your child to target your child with more stuff they’ll want you to buy. They do say they won’t serve third-party interest-based ads when your kids are using an Amazon child profile. So that’s something.

Here's the important thing everyone needs to know about Amazon and their Kids products -- Amazon has proven themselves untrustworthy when it comes to doing what they say they will do to protect kids' (and everyone else's) privacy. In 2023, the US's Federal Trade Commission (FTC) charged Amazon with violating children's privacy laws by keeping kids voice recordings and geolocation data indefinitely, undermining parent's deletion requests, and putting people's data at risk. Amazon was required to pay a $25 million settlement. So yeah, Amazon breaking the law by keeping children's voice recordings to train their AI, ignoring parents' deletion requestions, and generally being awful and dishonest about honoring their privacy promises is a pretty good reason to think long and hard about putting an Alexa-abled device anywhere near your kids.

Also, as the parent with your regular, non-Amazon Kids account, Amazon likes to collect a bunch of data on you. Things like: records of your shopping habits, Alexa search requests, the TV shows you watch and when you watch them, the music you stream, the podcasts you listen to, when you turn your lights on and off, when you lock your doors, identifiers such as your name, address, phone numbers, or IP address, your age, gender, your location, audio and visual information like those Alexa-requests or photos you take, the names and numbers of people listed in your contacts. The list goes on and on and on.

And what do they do with all that personal information they collect on you? Well, they use it to target you with advertising, of course. Lots and lots of advertising. They do say they don’t use information that personally identifies you to display interest-based ads (of course, we have to trust them on this, which, given their track record, might not be a wise thing to do). They also use your personal information to identify your preferences and personalize products and services to keep you using those products and services as much as possible. And they say they can share that personal information with a number of third parties.

Let’s talk for a minute about Alexa itself. Amazon Kindle for Kids doesn't come with Alexa directly on the device, but Amazon's Kids+ subscription does come with access to Alexa Skills. So remember, if you kid does use Alexa on any device, Amazon does make it possible to automatically delete any Alexa voice recordings immediately after they are processed, although remember, they got in big trouble for often ignoring these requests. And, Amazon says when you delete your voice recordings, they still can keep data of the interactions those recordings triggered. So, if you buy a something through Amazon Alexa, Amazon won't forget you bought it just because you ask them to delete the voice recording of that purchase. That record of the purchase is data they have on you going forward and may use to target you with ads for more stuff.

Oh, let’s not forget Amazon’s terrible, awful, no-good track record at protecting and respecting their customers' data. So far in 2023 alone, Amazon has been been charged by the FTC in the US for violating children's privacy laws by keeping kids voice recordings and location data for years and undermining parent's deletion requests of their kids data. This resulted in Amazon agreeing to pay a $25 million penalty. Then Amazon got sued by the FTC for enrolling people in Amazon Prime without their consent and then making it way too hard to cancel the subscription. Amazon also had to settle with the FTC again for $5,8 million for poor privacy and security in their Ring cameras that let employees spy on customers through the cameras. Shoot, last year we here at *Privacy Not Included found a security vulnerability in Ring cameras and reported it to Amazon to fix. They, so far as we can tell, have done nothing to fix this security issue. All this and then in September, 2023 the FTC and 17 US state Attorneys General sued Amazon for "illegally maintaining monopoly power."

That's all just in 2023 alone. If you look back further, you'll find more Amazon issues. There’s the Amazon employee who was caught stealing the personal information of over 100 million CapitolOne customers. And that’s not the only time Amazon employees with access to lots of customer data were caught leaking customers personal information. It’s happened quite a few times, actually. And then there’s the Alexa security bug that opened the door for hackers to potentially access users personal information and even their conversation history. These are some of the known privacy and security issues Amazon has had (there could be more unknown ones as well). And we get it, Amazon is a huge company with many products and employees and it’s impossible to secure everything 100% of the time. But that’s the point. When you collect such a vast amount of personal information on people, you’ve got to be super, duper, extra careful to secure it everywhere, all the time. Amazon has shown they can’t always do that.

What’s the worst that could happen? Well, Amazon could get to know your kid's personal information pretty well starting at a young age. Amazon will track your kid's habits unless you opt out--and if you opt out, that means you'll likely lose services and features you probably don't want to lose. You can request Amazon delete your child's data, but again, trusting Amazon to follow through on that is a gamble The only way to be (mostly) sure all this data is deleted--both your child's and your own--is to delete your Amazon account completely. All in all, a product that can potentially collect this much data on young children from a company was a pretty bad track record as Amazon at respecting parents' data requests is one we really have to warn likely comes with *privacy not included.

One more note on Amazon from a privacy researcher’s point of view. Trying to read through Amazon’s crazy network of privacy policies, privacy FAQs, privacy statements, privacy notices, and privacy documentation for their vast empire is a nightmare. There’s so many documents that link to other documents that link back even more documents that understanding and making sense of Amazon’s actual privacy practices feels almost impossible. We wonder if this is by design, to confuse us all so we just give up? Or, if maybe even Amazon’s own employees possibly don’t know and understand the vast network of privacy policies and documentation they have living all over the place? Regardless, this privacy researcher would love to see Amazon do better when it comes to making their privacy policies accessible to the consumers they impact.

Dicas para se proteger

- Parents should not give permission to Amazon to collect Child Personal Information from their child
- Parents should review and adjust the privacy controls for their child's profile.
- Review the content available on your Parent Dashboard.
- Manage Parental Consent page
- Do not sign up with third-party accounts. Better just log in with email and strong password.
- Chose a strong password! You may use a password control tool like 1Password, KeePass etc

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O que pode ser usado para se inscrever?

Parents should look into privacy controls for child profiles.

Que dados a empresa coleta?

Como a empresa usa esses dados?

While Amazon Privacy documentation seems OK regarding how they claim to hand the privacy of children data, there is too much evidence that Amazon does not actually follow their own promised privacy practices. According to a complaint filed by the Department of Justice on behalf of the FTC, Amazon kept children’s sensitive voice and geolocation data for years, and used it for its own purposes, while putting data at risk of harm from unnecessary access. Privacy Notice

"Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian."

Children's Privacy Disclosure

" We use Child Personal Information to provide and improve our products and services, including personalizing offerings and recommendations for children, communicating information, enforcing parental controls, and giving parents visibility into how their children use our products and services. We will not serve interest-based ads to your child when they are using an Amazon child profile."

"We share Child Personal Information only as described in our Privacy Notice. Your child may be able to share information publicly and with others depending on the products and services used."

"This disclosure does not apply to the practices of any third-party services (including apps, skills, and websites) that may be accessed through an Amazon product or service. Before using any third-party service, you should review the applicable terms and policies to determine their appropriateness for your child, including the service’s data collection and use practices."

Como você pode controlar seus dados?

While Amazon Privacy documentation seems OK regarding how they claim to hand the privacy of children data, there is too much evidence that Amazon does not actually follow their own promised privacy practices. According to a complaint filed by the Department of Justice on behalf of the FTC, Amazon undermined parents deletion rights and kept children’s data when they shouldn’t have violating children’s privacy protections under COPPA.

"You choose whether to give us permission to collect Child Personal Information from your child. If you have not given us permission to collect Child Personal Information, we may make available certain voice services intended for children (e.g., certain Alexa features), and we may process your child’s voice recordings to provide these services, but we will not store those voice recordings. We do not knowingly collect, use, or disclose Child Personal Information without this permission.

We make available controls so that you can remain involved in your child's use of Amazon services. To learn more about revoking permission for a child or how to review or delete Child Personal Information, please visit the Manage Parental Consent page or contact Customer Service using the information provided below.

Please note that if you withdraw the permission you have provided for your child or request deletion of Child Personal Information, certain services and features may no longer be available."

Qual é o histórico conhecido da empresa na proteção de dados dos usuários?


In September 2023, FTC filed a lawsuit against Amazon for illegally maintaining monopoly power.

In July 2023, Apple and Amazon were fined by Spain antitrust watchdog.

In June 2023, Mozilla published a major vulnerability in Ring Doorbell.

In March 2023, FTC and DOJ charged Amazon with violating Children’s Privacy Law by keeping kids’ Alexa voice recordings forever and undermining parents’ deletion requests.

In 2023, the company also agreed to pay $5.8 million in customer refunds for alleged privacy violations involving its doorbell camera Ring.

In 2022, Paige Thompson, a former Amazon employee accused of stealing the personal information of 100 million customers by breaching banking giant CapitalOne in 2019, was found guilty by a Seattle jury on charges of wire fraud and computer hacking.

In July 2021, the Luxembourg National Commission for Data Protection issued a 746 million euro fine to Amazon for allegedly violating the European Union’s General Data Protection Regulation (GDPR).

In August 2020, security researchers from Check Point pointed out a flaw in Amazon's Alexa smart home devices that could have allowed hackers access to personal information and conversation history. Amazon promptly fixed the bug.

In October 2020, Amazon fired an employee for leaking customer email addresses to an unnamed third party.

In October 2019, Forbes reported that Amazon employees were listening to Amazon Cloud Cam recording, to train its AI algorythm.

In April 2019, it was revealed that thousands of employees, many of whom are contract workers and some not even directly employed by Amazon, had access to both voice and text transcripts of Alexa interactions.

In 2018, Amazon's Echo Dot device recorded private conversation and sent it to random contact. The recording consisted of 1,700 audio files.

Informações de privacidade infantil

"We share Child Personal Information only as described in our Privacy Notice. Your child may be able to share information publicly and with others depending on the products and services used."

"Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. For more information, please see our Children's Privacy Disclosure."

Este produto pode ser usado offline?


Informações de privacidade fáceis de entender?


Amazon has a complicated and difficult to navigate mess of privacy policies, privacy notices, privacy FAQs, and other privacy information.

Links para informações de privacidade

Este produto atende aos nossos padrões mínimos de segurança? informações




Senha forte


Password-protected Amazon account is needed to set up Alexa.

Atualizações de segurança


Gerencia vulnerabilidades


Amazon has a bug bounty program.

Política de privacidade


O produto usa inteligência artificial? informações


Esta inteligência artificial não é confiável?

Não foi possível determinar

Que tipo de decisões a inteligência artificial faz sobre você ou por você?

A empresa é transparente sobre como funciona a inteligência artificial?


O usuário tem controle sobre os recursos da inteligência artificial?


*privacidade não incluída

Mergulhe mais fundo

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  • FTC Sues Amazon for Illegally Maintaining Monopoly Power
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  • Amazon Kids+ Terms & Conditions
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