OkCupid

We ding this product as it can use personal information to provide offers and operate advertising and marketing campaigns; and as it can share non-personal information with other Match Group companies and third parties (notably advertisers) to develop and deliver targeted advertising on its services and on websites or applications of third parties, and to analyze and report on advertising you see. They may also combine this information with additional non-personal information or personal information in hashed, non-human readable form collected from other sources.

OkCupid Privacy policy

"We may receive information about you from our partners where our ads are published on a partner’s service (in which case they may pass along details on a campaign’s success). Where legally allowed, we can also receive information about suspected or convicted bad actors from third parties as part of our efforts to ensure our users’ safety and security."

"The main reason we use your information is to deliver and improve our services. Additionally, we use your information to help keep you and our community safe, and to provide you with advertising that may be of interest to you.
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C. To provide offers and operate advertising and marketing campaigns

Perform and measure the effectiveness of advertising campaigns on our services and marketing our services off our platform
Communicate with you about products or services that we believe may interest you

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F. To ensure legal compliance

Comply with legal requirements
Assist law enforcement
"

"We use vendors to help us operate, distribute, market and improve our services, such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing and security operations. We also share information with vendors who distribute and assist us in advertising our services. For instance, we may share limited information on you in hashed, non-human readable form to advertising vendors."

"We may use and share non-personal information (meaning information that, by itself, does not identify who you are such as device information, general demographics, general behavioral data, location in de-identified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances. We may also share this information with other Match Group companies and third parties (notably advertisers) to develop and deliver targeted advertising on our services and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine this information with additional non-personal information or personal information in hashed, non-human readable form collected from other sources."

"OkCupid is part of the Match Group family of businesses.
We may share information about you with our affiliates and they may share information about you with us, for the reasons laid out below:\
To make all Match Group platforms safer, for instance by making sure that when a bad actor is found on one Match Group platform (for instance ours), they can be banned from all.
To assist each other in data processing operations, as service providers. This assistance may include technical processing operations, such as data hosting and maintenance, customer care, marketing and targeted advertising, analytics, finance and accounting, payment processing, service improvement, data security and fighting against spam, abuse, fraud, infringement and other wrongdoings.
To improve your chances at building significant connections with others, we may make you visible on other Match Group services or allow you to benefit from cross-platform functionalities. We will of course comply with applicable law and, where relevant, notify you of any such opportunity and allow you to agree or to refuse.
If you are located in the USA excluding California, Colorado, Utah, Connecticut and Virginia, to personalize your experience on Match Group platforms, including how you’re shown to other users and how others are shown to you, prices, discounts, ads and content you experience, to improve our marketing campaigns.
For other legitimate business purposes including corporate audit, analysis and consolidated reporting."

CCPA Privacy Notice Addendum

"Some of the information we collect also constitutes “sensitive personal information” under the CCPA, including information that reveals your social security, driver’s license, state identification card, or passport number, precise geolocation, racial or ethnic origin, sex life or sexual orientation, religious or philosophical beliefs, biometric information, and contents of your messages. We do not use sensitive personal information we collect for purposes other than providing and improving our services to you and protecting our services and our community, and we do not use sensitive personal information to infer characteristics about you."

"Categories of personal information collected over the 12-month period prior to the effective date of our Privacy Policy ...
Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes."
Those inferences are "Created from data in your profile" and can be shared with "vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein" and can be used for "advertising and marketing services" and " the contextual customization of ads. "

"We do not “sell” or “share” your personal information so no opt out choice is necessary. This means that we do not sell, share, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate in any way your personal information to another company for monetary or other valuable consideration or for cross-context behavioral advertising."

We ding this product as it is unclear if all users regardless of location can get their data deleted.

OkCupid Privacy Policy

"Depending on where you live, you may have the right to:

Access/know. You may have the right to request a copy of the information we keep about you, and in certain circumstances to receive this in a portable format. You can exercise your right to access by putting in a request here.
Delete/erase. You may request that we delete the personal information we keep about you. You can exercise your right to delete by submitting a request here.
Correct/rectify/update. You can correct most information you provided to us by editing your profile directly in the service. If you believe the information we hold about you is inaccurate, you may contact us here to rectify it.
Object/restrict. You may also have the right to object to or request that we restrict certain processing. To do so, please contact us here."

"We keep your personal information only as long as we need it for legitimate business purposes (as laid out in Section 4) and as permitted by applicable law. If you decide to stop using our services, you can close your account and your profile will stop being visible to other users. Note that we will close your account automatically if you are inactive for a period of two years. After your account is closed, we will delete your personal information, as laid out below:
To protect the safety and security of our users, we implement a safety retention window of three months following account closure. During this period, we keep your information in the event that it might be necessary to investigate unlawful or harmful conducts. The retention of information during this safety retention window is based on our legitimate interest as well as that of potential third-party victims.
Once the safety retention window elapses, we delete your data and only keep limited information for specified purposes, as laid out below:
We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data to comply with tax and accounting legal requirements, credit card information for the duration the user may challenge the transaction and “traffic data” / logs for one year to comply with legal data retention obligations. We also keep records of consents users give us for five years to evidence our compliance with applicable law.
We maintain limited information on the basis of our legitimate interest: we keep customer care records and supporting data as well as imprecise location of download / purchase(s) to support our customer care decisions, enforce our rights and enable us to defend ourselves in the event of a claim, profile data in anticipation of potential litigation, for the establishment, exercise or defense of legal claims, and data necessary to prevent users who were banned or people who were found to be under the age of 18 from opening a new account, for as long as necessary to ensure the safety and vital interests of our users.
Finally, we maintain information on the basis of our legitimate interest where there is an outstanding or potential issue, claim or dispute requiring us to keep information (in particular if we receive a valid legal subpoena or request asking us to preserve data (in which case we would need to keep the data to comply with our legal obligations) or if data would otherwise be necessary as part of legal proceedings."