Roku Streaming Sticks

We ding this product for sharing personal data with third-party advertisers in a way that may be considered a 'sale' under some regulatuions. And for combining personal data with data obtained from data providers including for advertisement.

"In the prior 12 months before the date of this Privacy Policy, we may have shared Identifiers, Protected Classifications, Commercial Information, Electronic Network Activity, Profiles and Inferences, and Professional/Employment Information with business partners to bring you ads that are more relevant and to measure and report on the effectiveness of ad campaigns. Under the CCPA, some of this data sharing may be broadly considered a “sale” of information even though these activities do not fit what most people would understand “sale” to mean. Except for this type of sharing, we do not sell your information."

"We may receive data about you from other sources like data providers and combine it with the data that we collect from you or your use of the Roku Services. Advertisers that show ads through Roku’s advertising services may also provide data about individuals to us to personalize and measure ads through Roku’s advertising services.

We may also receive your personal information from others if they have referred you as described under Part I, Section A(5), above."

"Based on this, in the preceding 12 months, we have “sold” and, subject to your opt-out right described below, may in the future “sell” the following categories of personal information to third parties, including third party advertising networks, social media platforms and other business partners for advertising purposes. Advertising, including targeted advertising, enables us to provide you with certain content for free and to provide you with content and ads that are relevant to you. We do not have actual knowledge that we sell the personal information of minors under 16 years of age."

Roku says they "may receive data about you from other sources like data providers and combine it with the data that we collect from you or your use of the Roku Services. Advertisers that show ads through Roku’s advertising services may also provide data about individuals to us to personalize and measure ads through Roku’s advertising services."

Roku says they share personal information with third parties for broad advertising services
"Advertising Services. We use your information to show you ads (including personalized ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices. We use your information to measure and understand the reach, viewership, and effectiveness of advertising, and provide advertising analytics and reporting. We also help advertisers and advertising partners reach the desired audience and understand and improve their ad campaigns. We associate the browsers and devices (such as smartphones, tablets, streaming players, connected TVs, and computers) used by the same individual or household for purposes of advertising to that individual or household on different browsers or devices. This allows, for example, ads you see on your tablet to be based on activities you engaged in on your Roku TV."

"We work with advertising partners to show you ads that we think may interest you for Roku’s products and services on Roku Services and on other companies’ websites, apps, and devices. We also work with advertising partners in order to show you ads from advertisers on Roku Services and on other companies’ websites, apps, and devices. We share information with these advertising partners and our advertisers, and they may set and access their own cookies, pixel tags and similar technologies on the Roku Services and they may otherwise collect or have access to information about you which they collect over time and across different online services and devices."

"We also collect the personal information of other people, for example, if you invite or refer our products or services to families and friends by providing their names or email addresses, if you provide the postal addresses of recipients for gift purchases.

Personal information about other people may be collected and used when you use Roku Smart Home devices and services. For instance, your Smart Home Devices may capture videos, images or voice content of other individuals. You are responsible for ensuring compliance with the privacy rights of others when using Roku Smart Home devices."

We ding this product as Roku does not provide a way for all users to delete their data. Only residents of California have the right to have their data deleted.

"If you are a resident of California, you have the right to make the following requests, up to twice every 12 months:

The right to request a copy of the personal information that we have collected about you in the prior 12 months.
The right to request details about the categories of personal information we collect, the categories of sources, the business or commercial purposes for collecting information, and the categories of third parties with which we share information.
The right to request deletion of the personal information that we have collected about you, subject to certain exemptions.
The right to opt-out of sale of your personal information."