NordicTrack Treadmill

NordicTrack’s privacy policy is an exercise in awful. They say they can sell your data, they can call or text your phone number even if you’re on a do-not-call list, they may get data from data brokers and use it to know more about you to target you with lots of ads. It's so awful, in fact, the we made the decision to give NordicTrack our *Privacy Not Included warning label on it alone.

NordicTrack says they might sell your data. Not good. They also seem to collect and share a good amount of data on their users, including buying data from data brokers and gathering it from public sources. Also not good. They say they will use all the data they can collect on you to target you with advertising and marketing and make suggestions to you about goods or services that may be of interest to you. Eh, not good but also, kinda the way the world works these days. One final kick in the pants from NordicTrack’s privacy policy. They say, “By creating an account with us, you agree that we may contact you for marketing and transactional purposes by phone, e-mail, mail, or text message, even if your number is on a do-not-call list or is a wireless number.” Yikes!!!!

So, if you buy a NordicTrack exercise machine and sign up for their iFit app for workouts, expect your data to be collected, used to target you with all kinds of ads, your phone number is now fair game for marketing texts or phone calls from them, and your data is possibly being sold to third parties. You’re gonna need a good workout to help get rid of the stress of all that. Maybe go outside and take a run or bike offline though, that seems safer. Good news though, residents of California in the US can opt out of some of this data gathering and selling. Just California residents though, thanks to their privacy law called CCPA, no one else. Yay for strong privacy laws!