Acknowledgements

This report was written by Becca Ricks and Jesse McCrosky.

Mozilla’s design team created the graphics and illustrations in this report: Rebecca Lam, Sabrina Ng, Kristina Shu, and Nancy Tran.

We are grateful to Brandi Geurkink for her leadership in the development and design of this research project and RegretsReporter, as well as her contributions to Mozilla’s approach to crowdsourced research.

Thank you to our Mozilla colleagues who gave feedback on and contributed to this report, including: Carys Afoko, Stefan Baack, Christian Bock, Ashley Boyd, Maximilian Gahntz, Brandi Geurkink, Jenn Hodges, Tracy Kariuki, Glenda Leonard, Claire Jenifer Pershan, Udbhav Tiwari, D'Andre Walker, and Kevin Zawacki.

We appreciate Georgia Bullen and Ame Elliott from Simply Secure for their design research that informed this work. Thank you to Semyon Bondarenko and Adel Salakh from Zetico for their work developing the RegretsReporter extension and Aapo Tanskanen from ThoughtWorks Finland for assisting with the development of the machine learning model.

We’re grateful to Chico Camargo and Ranadheer Malla from the University of Exeter for leading the analysis of RegretsReporter data. Thank you to the research assistants at the University of Exeter for analyzing the video data: Josh Adebayo, Sharon Choi, Henry Cook, Alex Craig, Bee Dally, Seb Dixon, Aditi Dutta, Ana Lucia Estrada Jaramillo, Jamie Falla, Alice Gallagher Boyden, Adriano Giunta, Lisa Greghi, Keanu Hambali, Clare Keeton Graddol, Kien Khuong, Mitran Malarvannan, Zachary Marre, Inês Mendes de Sousa, Dario Notarangelo, Izzy Sebire, Tawhid Shahrior, Shambhavi Shivam, Marti Toneva, Anthime Valin, and Ned Westwood.

Finally, we’re so grateful for the 22,722 RegretsReporter participants who contributed their data, the 2,757 people who responded to our survey, and the five people who agreed to be interviewed. Without all of you, this research would not have been possible.