SoulCycle At-Home Bike

Warning: *privacy not included with this product

SoulCycle At-Home Bike

Equinox Group
Wi-Fi Bluetooth

Review date: Nov. 8, 2021

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Mozilla says

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People voted: Very creepy

SoulCycle, that somewhat cult-like biking, music, mental experience widely popular before the pandemic, hopes to keep you pumping and churning on their bikes with their pricey at-home connected bike. According to their FAQ, a $40 monthly membership gets you "access to the bike" as well as their Equinox+ mobile app with its streaming fitness classes. The bike comes with a large touchscreen to get yelled at, uh, we mean motivated, by a variety of instructors while jamming to a variety of music. And according to SoulCycle, the bike is "sturdy AF" so no worries when you clip in those special biking shoes of yours that you'll tip over from all the exertion. Here's hoping they've gotten a grip on those reported fat-shaming allegations from their instructors. Anyone climbing on a bike for a workout needs praise, not shame!

What could happen if something goes wrong?

In real life, before the pandemic, SoulCycle had a reputation as a company that wasn’t exactly known for its strong moral compass. Now that SoulCycle has moved a lot of its business online with its $2,500 connected exercise bike and $40-a-month app full of workouts with SoulCycle instructors, what does that questionable moral compass mean when it comes to your privacy?

While SoulCycle says they don’t “generally sell” personal information (vague terms in privacy policies are a red flag for us), they do say they collect and share a good deal of personal information. They say they collect standard types of personal information like name, birthday, gender, location, and workout preferences. They also say they collect information about you from data brokers, social networks, advertising partners, and publicly available sources. So it seems SoulCycle likes to gather as much information on you as they can to do things like sell you more products, target you with ads, and even something we don’t usually see in a privacy policy, “To protect us and others.” Again, those vaguely worded privacy policy clauses are a red flag.

All in all, what SoulCycle does isn’t great. Buying data from data brokers feels pretty scummy to us, always. It also doesn’t seem to be super unusual in the home workout equipment world. The biggest difference with SoulCycle is they have that questionable moral reputation to live with.

Tips to protect yourself

  • Be very careful what third party companies you consent to share you health data with. If you do decided to share your health data with another company, read their privacy policy to see how they protect, secure, and share or sell your data.
  • Once you do not use a device any more, make sure to request deletion of all your data
mobile Privacy warning Security warning A.I.

Can it snoop on me? information

Camera

Device: No

App: No

Microphone

Device: Yes

App: No

Tracks location

Device: Can’t Determine

App: Yes

What can be used to sign up?

What data does the company collect?

How does the company use this data?

SoulCycle purchases data from data brokers and resellers, to supplement data they collect.

SoulCycle shares your information, both on an individual basis or in the aggregate, with their service providers to assist in advertising and to assist in determining relevant advertising.

SoulCycle may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

SOUL discloses the following categories of personal information for commercial purposes: identifiers, demographic information, commercial information, behavioral data, internet activity, geolocation data and inferences.

How can you control your data?

You may modify personal information that you submitted by logging into your account and updating your profile information. No possibility to delete data nor retention details are mentioned for residents outside of California.

What is the company’s known track record of protecting users’ data?

Average

No known incidents in the last 3 years.

Can this product be used offline?

No

User-friendly privacy information?

No

Links to privacy information

Does this product meet our Minimum Security Standards? information

No

Encryption

Can’t Determine

Strong password

Yes

Security updates

Can’t Determine

Manages vulnerabilities

Yes

Privacy policy

Yes

Does the product use AI? information

Can’t Determine

Is this AI untrustworthy?

Can’t Determine

What kind of decisions does the AI make about you or for you?

Is the company transparent about how the AI works?

Can’t Determine

Does the user have control over the AI features?

Can’t Determine


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