Warning: *privacy not included with this product
SoulCycle At-Home Bike
Review date: Nov. 8, 2021
SoulCycle, that somewhat cult-like biking, music, mental experience widely popular before the pandemic, hopes to keep you pumping and churning on their bikes with their pricey at-home connected bike. According to their FAQ, a $40 monthly membership gets you "access to the bike" as well as their Equinox+ mobile app with its streaming fitness classes. The bike comes with a large touchscreen to get yelled at, uh, we mean motivated, by a variety of instructors while jamming to a variety of music. And according to SoulCycle, the bike is "sturdy AF" so no worries when you clip in those special biking shoes of yours that you'll tip over from all the exertion. Here's hoping they've gotten a grip on those reported fat-shaming allegations from their instructors. Anyone climbing on a bike for a workout needs praise, not shame!
What could happen if something goes wrong?
In real life, before the pandemic, SoulCycle had a reputation as a company that wasn’t exactly known for its strong moral compass. Now that SoulCycle has moved a lot of its business online with its $2,500 connected exercise bike and $40-a-month app full of workouts with SoulCycle instructors, what does that questionable moral compass mean when it comes to your privacy?
All in all, what SoulCycle does isn’t great. Buying data from data brokers feels pretty scummy to us, always. It also doesn’t seem to be super unusual in the home workout equipment world. The biggest difference with SoulCycle is they have that questionable moral reputation to live with.
Tips to protect yourself
- Once you do not use a device any more, make sure to request deletion of all your data
Can it snoop on me?
Device: Can’t Determine
What can be used to sign up?
What data does the company collect?
Name, email, address, date of birth, gender, photos and videos
How does the company use this data?
How can you control your data?
What is the company’s known track record of protecting users’ data?
No known incidents in the last 3 years.
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