Sonos Smart Speakers

We ding this product for potentially selling personal information to advertising partners, advertisers, and unaffiliated third parties for their advertising purposes for interest-based ads as the term 'sale' is defined by the CCPA.

Sonos, Inc. Privacy Statement

"Sonos does not and will not sell personal information about our customers. However, certain data practices described throughout this Privacy Statement may constitute a “sale” or “sharing” of data under California and/or other US state laws. See the below CA Addendum for more information applicable to CA residents. We want you to understand that information about our customers is an important part of our business. We only disclose your data as described in this Statement. We may share information with the following types of third parties:

Third Party Vendors <...>
Transactions involving Third Parties <...>
Advertising Partners:
If you decide to use Sonos Radio, we will share a subset of your information with third party advertising companies to present, via Sonos Products, interest-based ads for features, products, and services that might be of interest to you. Specifically, we share the following information with our advertising partners: location, language, and genre of the station you are currently listening to (which is not based on your overall listening history). We will share information with advertisers, which describes the overall listening audience in general. We may also share limited location information and identifiers (i.e. an IP address) with some of our third party radio content partners who may run ads on their stations.
Sonos-controlled Affiliates and Subsidiaries <...>
Compelled Disclosure and Law Enforcement
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organizations, our affiliates or in legal proceedings. We will share your personal information when we in good faith believe it is necessary for us to do so in order to comply with a legal obligation under applicable law or respond to a valid legal process (e.g. a search warrant, a court order, or a subpoena).
Sharing and Disclosure of Aggregate Data
We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis"

"There are only two occasions when we will capture sound from within your home: (a) when you enable voice control technology on a voice-enabled Sonos Product (such as Sonos One or Beam); and (b) when you utilize our innovative Trueplay room tuning technology."

"Sonos does not retain a copy or transcript of your voice recording."

"We use data to protect the security and safety of our customers, Sonos Products and Services, to detect and prevent fraud, to resolve disputes and enforce our agreements. We may use third parties to assess and manage credit risks. This processing is necessary to serve our legitimate interest."

"We use the data we collect to deliver and personalize our communications with you. <...>
If you elect to receive marketing, promotional and support text messages from us, either via our website, app or by sending a text message indicating your consent, you are providing your express written consent to receives recurring marketing, promotional and support text messages from us <...> sent through an automatic telephone dialling system. When you sign up to receive Text Messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions on our site and may prompt messaging such as cart abandonment messages.
If you choose to use Sonos Radio, we may use information such as your interactions with Sonos site, Sonos Radio content, Sonos Products, Sonos app and other Services to display interest-based ads for features, products, and services that might be of interest to you. This processing is necessary to serve our legitimate interest. For more information on this, please visit The Legal Bases for Using Personal Information.
We also use cookies and similar technologies to provide the most relevant Sonos advertising to you. For information about managing email and text messaging subscriptions and promotional communications, please visit Your Rights and Choices."

California Privacy Statement
"During the 12 months leading up to the effective date of this Privacy Statement, we may have provided personal information (i.e., hashed email address and cookie related information) to third-party advertising providers for targeted advertising purposes, so that we can provide you with more relevant and tailored ads regarding our Products and Services, or use analytics partners to assist us in analyzing use of our services and our user/customer base. The disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information under the CCPA, or the “sharing” of your personal information for purposes of “cross-context behavioral advertising.”

Categories of Information Collected
"Information about your computer or device, including IP address, time and date of visit, browser type and version, operating system, device make and model.
Contact information, such as hashed email address.
IP address, zip code, Sonos device type (e.g. Beam, One, Arc, etc.), genre of the station you are currently listening to, listener ID, language"

Categories of Third Parties to Whom We Have “Sold” This Information
"Advertising partners and advertisers
Unaffiliated third parties for their advertising purposes
Analytics providers"

We ding this product because it is unclear if all users can get their data deleted, and not all users can opt out from data 'selling'.

Sonos, Inc. Privacy Statement

"Sonos Account and Sonos App
If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do it by logging in to your Sonos account or Sonos app or sending an email to [email protected]. If you cannot access certain personal information collected by Sonos via the Sonos account, the Sonos app or directly via the Sonos Product that you use, you can always contact us by sending an email to [email protected]. We will respond to any request to access or delete your personal data as soon as possible but certainly within 30 days."

"Laws in certain jurisdictions, including the EEA, UK, and Switzerland, as well as California and Virginia, also grant consumers the right to exercise certain controls and choices regarding our collection, use, and disclosure of your personal information. Subject to local law, you may request we:
provide access to or a copy of the personal information we hold about you;
correct any of the personal information, we hold about you that is out of date or incorrect;
in certain situations, erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information;..."

"Residents of certain jurisdictions, like California and Virginia, also have the right to opt out of “sales” of their information and “sharing/processing of their information for targeted advertising.” If you would like to opt out of our online disclosure such as through cookie and pixel technology of your personal information for purposes that could be considered “sales” for those third parties' own commercial purposes, or “sharing” for purposes of targeted advertising, please see Cookie Preferences."

"If you wish to object to any such processing, simply disable the feature (for example, disable voice control) or unlink the feature (for example, unlink your home automation remote) from your Sonos Products. The voice control function or other direct control functionality will not work unless you authorize us to collect and process the data as outlined in this section."