Roku Streaming Players this product meets our minimum security standards
Roku $29 -$99

Roku Streaming Players

Review Date 10/23/2019

Roku is the one streaming TV device company that focuses solely on streaming TV. It give you lots of "channels" in its app store--everything from standards like Netflix and Hulu, to YuppTV for those can't miss south Asian channels and FunimationNow for the anime lovers. News, weather, sports, classic cartoons, Bollywood HD and Pokémon TV. Truly something for everyone. Just know that their privacy policy scared the researchers who worked on this guide a whole lot.

Minimum Security Standards

Five basic steps every company should take to protect consumer privacy. Learn more.

Overall Security Rating
5/5 star
Roku devices encrypt data in transit and at rest.
Security updates
Does it get regular software/firmware updates?
Strong password
There is a password for a Roku account but no password is required to use a Roku device once it’s set up.
Manages vulnerabilities
Roku does not have a formal bug bounty program but Roku has paid bounties in the past.
Privacy policy
Does it have a privacy policy?

Can it snoop on me?

Device: No | App: No
Device: Yes | App: Yes
Tracks Location
Device: Yes | App: Yes

How does it handle privacy?

How does it share data?
Roku shares your personal data with advertisers to show you targeted ads and create profiles about you over time and across different services and devices. Roku also gives advertisers detailed data about your interactions with advertisements, your demographic data, and audience segment. Roku shares viewing data with measurement providers who may target you with ads. Roku shares aggregated data with third party channels about how you use their channels.
Can you delete your data?
User friendly privacy info?
Roku's privacy policy is written in complex legal language, which may not be accessible to an average consumer.
Links to privacy information

What could happen if something went wrong

While Roku devices meet our Minimum Security Standards, if you look at Roku's privacy policy, you'll see they track everything you watch and share a lot of your viewing and demographic data with advertisers. One of the researchers working on this guide said, "It had such a scary privacy policy, I didn't even connect it to my TV." Another researcher referred to Roku as a "privacy nightmare."

How to contact the company

Phone Number No
Live Chat No
Twitter RokuSupport


Your Roku Is an Ad Factory
This would be a good time to remind you that Roku is an advertising company. Yes, it does sell set-top boxes and TV software and, more recently, speakers. But Roku’s big money-making business is ads. It’s a really big business, too.
Roku is in the ad business, not the hardware business, says CEO
The Verge
Roku sells more dedicated streaming devices than perhaps any other company in the world. It’s been estimated that there are more Rokus in US households than there are Fire TVs, Chromecasts, or Apple TVs. (Amazon strongly disagrees, but has never shared any sales numbers.) But here’s something that might surprise you: the money that Roku makes from its hardware lineup isn’t enough to sustain the company’s business.
Cheatsheet: Roku expects to make $1 billion in revenue this year
Roku’s advertising business continues to grow, and so does its control over the ads running on its connected TV platform. In the fourth quarter of 2018, Roku’s platform revenue — which includes advertising revenue — continued to exceed revenue from the sale of devices running Roku’s connected TV platform, which Roku categorizes as “player revenue.”
10 Ways Roku Is Growing Its Ad Business
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Roku’s advertising business is outpacing its hardware business
Roku may have made its name as a connected TV device maker. But advertising is now the biggest and fastest-growing part of the company.

Compare products