Roku $29 -$99
Roku Streaming Players
Review Date 10/23/19
Can it snoop on me?
Device: No | App: No
Device: Yes | App: Yes
Device: Yes | App: Yes
How does it handle privacy?
How does it share data?
Roku shares your personal data with advertisers to show you targeted ads and create profiles about you over time and across different services and devices. Roku also gives advertisers detailed data about your interactions with advertisements, your demographic data, and audience segment. Roku shares viewing data with measurement providers who may target you with ads. Roku shares aggregated data with third party channels about how you use their channels.
Can you delete your data?
User friendly privacy info?
Links to privacy information
What could happen if something went wrong
How to contact the company
Your Roku Is an Ad Factory
This would be a good time to remind you that Roku is an advertising company. Yes, it does sell set-top boxes and TV software and, more recently, speakers. But Roku’s big money-making business is ads. It’s a really big business, too.
Roku is in the ad business, not the hardware business, says CEO
Roku sells more dedicated streaming devices than perhaps any other company in the world. It’s been estimated that there are more Rokus in US households than there are Fire TVs, Chromecasts, or Apple TVs. (Amazon strongly disagrees, but has never shared any sales numbers.) But here’s something that might surprise you: the money that Roku makes from its hardware lineup isn’t enough to sustain the company’s business.
Cheatsheet: Roku expects to make $1 billion in revenue this year
Roku’s advertising business continues to grow, and so does its control over the ads running on its connected TV platform. In the fourth quarter of 2018, Roku’s platform revenue — which includes advertising revenue — continued to exceed revenue from the sale of devices running Roku’s connected TV platform, which Roku categorizes as “player revenue.”
10 Ways Roku Is Growing Its Ad Business
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Roku’s advertising business is outpacing its hardware business
Roku may have made its name as a connected TV device maker. But advertising is now the biggest and fastest-growing part of the company.