KidKraft Amazon Alexa 2-in-1 Kitchen & Market

Warning: *privacy not included with this product

KidKraft Amazon Alexa 2-in-1 Kitchen & Market

KidKraft $299.99
Wi-Fi Bluetooth

Review date: 11/02/2020

Looking to teach your five year old about shopping and cooking at a very young age? Who better to trust than Amazon's Alexa? (We can actually think of a whole bunch of better options to teach young kids about shopping than Amazon's Alexa, but roll with us here.) KidKraft has paired up with Amazon's Alexa for this $300 wooden kitchen and market set complete with self-checkout, working smart scanner, fridge, freezer, and even a smart faucet. Plop an Alexa smart speaker (sold seperately) in the middle of the kitchen and that, along with a bunch of RFID sensors, will play with your kids. We'll give them this, potentially training kids at an early age to buy stuff (while hanging out with Alexa) sure feels like a solid business model. We're pretty worried about the privacy implications of this though.

What could happen if something goes wrong

The biggest privacy flag for us with this toy targeted at kids ages 3 - 10 is that it is hard to get any information about the KidKraft Alexa skill because the Amazon skill store does not require links to a privacy policy. So we are unable to tell what data this might collect or how the voice interactions might be used. Amazon does say that child-directed Alexa skills cannot promote any products, content, or services, or direct end users to engage with content outside of Alexa; sell digital or physical products or services, or collect any personal information from children. Which feels like everything could be ok. We just aren't able to confirm that. Couple that with the fact that we were unable to tell if this product meets our Minimum Security Standards and we have to warn, this Alexa-driven toy could come with *Privacy Not Included.

Privacy

Can it snoop on me?

Camera

Device: No

App: No

Microphone

Device: No

App: Yes

Tracks Location

Device: No

App: No

What is required to sign up?

What data does it collect?

How does it use this data?

To use this kitchen you'll need an Amazon Echo with the KidKraft skill installed. Child-directed Alexa skills cannot promote any products, content, or services, or directs end users to engage with content outside of Alexa; sell digital or physical products or services, or collect any personal information from children. Alexa skills are not required to have a privacy policy.

How can you control your data?

We are unable to tell as Amazon Alexa skills are not required to have a privacy policy.

What is the company’s known track record for protecting users’ data?

Average

No known incidents in the last 2 years.

Can this product be used offline?

Yes

User friendly privacy information?

No

Links to privacy information

Security

Does this product meet our Minimum Security Standards?

No

Encryption

Not applicable

Strong password

No

Security updates

Not applicable

The kitchen is wooden with RFID sensors built into the toys.

Manages vulnerabilities

Unknown

Privacy policy

No

KidKraft's privacy policy doesn't detail what data is collected via the KidKraft Alexa Skill.

Artificial Intelligence

Does the product use AI?

Yes

Does the AI use your personal data to make decisions about you?

Yes

Does the company allow users to see how the AI works?

Yes

Amazon Alexa uses AI and natural language understanding (NLU) to understand what people are saying and to respond to requests. More information can be found at the Alexa FAQ and the Amazon Science webpage. https://www.amazon.science/tag/alexa

Company contact info

Updates

KidKraft's Alexa-powered toy kitchen sizzles and tells dad jokes
Kris Naudus
Kids love to cook — or at least to pretend to. They enjoy emulating their parents, especially when it comes to making delicious things to eat. However, our kitchen routines have changed a lot thanks to voice control technology, which isn't easily replicated in a basic wood or plastic playset. So KidKraft's new toy kitchen doesn't even try to emulate it. Instead, it integrates the real Alexa to create an incredibly realistic but also whimsical play cooking experience.
This Alexa kitchen playset is clever — and also really creepy
Kate Kozuch
Amazon’s Alexa is making its debut in the children’s toy room later this year, and I’m not too sure how I feel about it. KidKraft is taking a bet parents will be less hesitant when they get a look at the 2-in-1 Alexa Kitchen and Market, a 360-degree playset powered by a voice assistant and one of the best toys of the upcoming year.

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