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Five basic steps every company should take to protect consumer privacy. Learn more.
Fitbit does a good job with privacy and security and de-identifies the data it collects so it's (hopefully) not personally identifiable. We say hopefully because, depending on the kind of data, it’s been found to be pretty easy to de-anonymize these data sets and track down an individual’s patterns, especially with location data. So, just be completely aware you are strapping on device with a built-in microphone that tracks your location, heart rate, sleep patterns, and more. That's a lot of personal information gathered in one place. Oh, and news recently broke that Google is buying Fitbit. What does that mean? We don't know quite yet, but it does seem that all that sensitive data Fitbit collects will now be owned by Google, a company that likes to have as much data on people as possible.