Warning: *privacy not included with this product
Plenty of Fish
Review date: March 15, 2021
Launched in 2003, Plenty of Fish is one of the OG dating services with over 90 million users around the world, mostly in North America, the UK, Europe, and Australia. It bills itself as "dating for grown ups" where users can "make a real connection." It does this by combining dating site profile searches and location-based matches with questionnaire matchmaking services . Basically, Plenty of Fish combines all the dating service services into one dating app. Free users can sign up, send messages, get matches, and more. Premium user features include viewing extended user profiles, the ability to stand out in searches, and an ad-free app experience. Plenty of Fish did leak a bunch of users' personal data back in 2019, which isn't a great thing for a dating app to be doing.
What could happen if something goes wrong?
What can be used to sign up?
What data does the company collect?
Country, city, post code/zip code, gender, date of birth, ethnicity, username, first name, gender preference, relationship, intent, smokers, kids, body type, occupation, education, ambition, income, religion, second language, marital status, longest relationship, personality type, alcohol consumption, smoker, drug use, vehicle ownership, have kids, want kids, pets, parents' marital status, siblings count, birth order, descriptions, interests, photo (minimum one), are all potentially collected.
Eye color, hair color, height, body type are all potentially collected.
If a user connects their social media account, such as Facebook, to their dating profile, Plenty of Fish collects data from that social media account. However, Plenty of Fish does not specify what data it collects and how it uses it.
How does the company use this data?
How can you control your data?
What is the company’s known track record of protecting users’ data?
In December 2019, a serious potential data breach exposed by a security research that could identify users' private info (first names and zip codes) that could put users at risk not only online but also offline. However, Plenty of Fish pushed out a security update fixing the exposed vulnerabilities.
Can this product be used offline?
User-friendly privacy information?
Pretty technical even though they claim to make it accessible.
Links to privacy information
Does this product meet our Minimum Security Standards?
We were able to login with the weak password 123456. However, Plenty of Fish does require two-factor authentication which helps mitigate the dangers of only requiring a weak password.
Plenty of Fish has a bug bounty program.
Plenty of Fish uses automated decision-making and profiling for recommendations, moderation and ads. https://help.pof.com/hc/en-us/articles/360043097291-Profiles-and-Automated-Decision-Making.
Is this AI untrustworthy?
What kind of decisions does the AI make about you or for you?
Is the company transparent about how the AI works?
Does the user have control over the AI features?
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