Google Nest Video Doorbells

“OK, Google.” That’s pretty much exactly how we think Google does when it comes to privacy. They are OK, if you consider the fact that they are a ginormous data collecting advertising company that makes billions of dollars off your personal information. It’s really unfortunate just how low the bar has gotten when it comes to privacy these days.

What sorts of data does Google collect on you? Well, there are those voice recordings when you go, “Hey Google, what are the symptoms of a panic attack?” And while Google promises that your voice recordings won’t be used to send you personalized ads, they do say the transcripts of your voice interactions with your Google smart speaker may. Google also collects things like your location, information about things near your devices like wi-fi access points and bluetooth enabled devices, people you communicate with, purchase activity, voice and audio information, your favorite songs on Spotify, what things you search for, what things you ask Google, when you turn your lights on if you have smart lights, when you use it to run your robot vacuum, and so much more.

Of course, Google uses your personal information to sell those targeted, personalized ads you see all over the place like in your Gmail, in your favorite Solitaire app, on partner websites, and on YouTube. Yup, the ads are everywhere. Google does say they won’t use things like your religious beliefs or health information to show you ads…although we just have to trust them on that. I’m sure we’ve all seen ads based on sensitive things about us that felt pretty creepy. And Google says they won’t use content from your Google Drive, Email, or Photos to personalize ads. We sure hope not.

Google also says they can collect a good bit of information on your child if they use Google services, including services managed by parents through Family Link for children under 13. The data they say they can collect on your child includes location data, voice and audio information, what apps and devices your child uses, and your child's activity within Google's services. And then they say they can use that data to "provide recommendations, personalized content, and customized search results." Yes, Google is going to push content to your kid based on their online activities. Google does say that they, "... will not serve personalized ads to your child, which means ads will not be based on information from your child’s account or profile. Instead, ads may be based on information like the content of the website or app your child is viewing, the current search query, or general location (such as city or state). When browsing the web or using non-Google apps, your child may encounter ads served by other (non-Google) ad providers, including ads personalized by third parties." Parents, if you plan to let your kids use Google's services, it's good to do some research beforehand.

We've always struggled a bit with Google here at *Privacy Not Included. There is no doubt Google is bad for the world's privacy. They kinda set the standard for collecting huge amounts of data on us and using that to target ads. The end result of Google's years and years of data collection and targeted advertising is a huge billion dollar company with tons and tons of power around the world. And now we're all perhaps way too conditioned to having our data being scooped up to target us with ads based on our location, our interests, and inferences that can be drawn about us from all these thousands of data points. This is all really bad for privacy.

That being said. Google has always managed to avoid our *Privacy Not Included warning label because they do some good things too -- like give everyone the ability to delete their data, they do a pretty good job and keeping all the data the hoover up on us secure, and hey, we know they don't really sell that data because, why would they? They want that data for themselves to make lots of money.

This is the year that we've finally decided Google has gotten bad enough we can justify dinging them with our *Privacy Not Included warning label (yes, we don't disagree we should have done it sooner, but we do have a methodology full of criteria we work from and they always walked the line of being bad but not exactly crossing enough of our lines to ding them). Here's why we decided to ding them this year.

First, we already know Google collects a TON of personal information on us, through our Google Assistant voice requests, location tracking, searches, cookies and app tracking technologies, and more. And while Google says they don't sell that information, they do provide access to that information to many, many third parties for advertising purposes. Google goes even farther these days and says that they allow "specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies." That means you're not just being tracked by Google when you use devices but also by these mysterious "specific partners" in ways that you might not be aware of or been given the opportunity to consent to. This is bad.

We're in the age of AI now, so there is even more bad. We are very concerned that Google's privacy policy now says they can "use publicly available information to help train Google’s AI models." This is a concern to us and others because we don't know what Google counts as "publicly available information," and we don't know if people are ever given any idea, warning, or opportunity to consent to have this data used to train Google's AI, including their Bard chatbot. And Google is bringing Bard into their Google Assistant, apps, and services. That could mean even more personal information shared, collected, processed, and inferred about you by Google.

The second big concern we have about Google is their track record at being honest and respecting all this personal information they collect on us. Google has racked up quite a long list of fines for privacy violations. In 2023, they settled a lawsuit with the state of California for $93 million for continuing to collect and store location data even after users turned off location tracking, according to the lawsuit. In 2022, they settled a similar lawsuit for continuing to track users locations after they opted with 40 states for $392 million. Also in 2023, a $5 billion lawsuit was allowed to continue against Google for secretly tracking users internet use when the judge ruled "she could not find that users consented to letting Google collect information about what they viewed online because the Alphabet (GOOGL.O) unit never explicitly told them it would." And in December of 2022, the French data protection authority fined Google $57 million for "failing to acknowledge how its users' data is processed." Those are just the fines and lawsuits that have happened since we last reviewed Google in 2022. Over the past few years, there have been even more. South Korea fined Google (and Meta) millions of dollars recently for privacy violations. So did France and Spain. And in the US, Google has faced a host of lawsuits and settlements from Texas, California, DC, Illinois, Arizona, the Federal Trade Commission, and more. All this makes it pretty hard to trust what a company says they do with that massive amount of personal information they collect on you.

One thing about Google we do like: They have a decent way to communicate with users about how they collect and use data in their Safety Center. Google does collect a ton of data on you and your children, especially if you don't take the time to adjust your privacy settings to lock down just how much info they can gather. You should absolutely take the time to adjust these privacy settings. Just beware, you will get notifications that some things might not work right if you change settings. That’s annoying, and probably worth it for a little more privacy.

What’s the worst that could happen? Well, we suppose you could catch your neighbor dancing naked on cam in front of their window and then never be able to look at them the same ever again, making those neighborhood BBQs quite awkward. That's totally not the worst thing that could happen when Google could use these cams to learn even more about you for their advertising business. Which reminds us, Google's own device chief says homeowners should warn guests they are near a microphone (or video camera) potentially recording them when they visit your home if you own a device like this. We think that is good advice, but really, who does that?

What’s even creepier these days is the possibility that your Google cameras, searches, location information and more could potentially be used to harass, arrest, and even prosecute people in the United States seeking reproductive health care. That’s not just creepy, that’s downright harmful. Oh, and we don't even know how creepy it could get as Google gobbles up more and more of our data to train their AIs. This isn't just a problem with Google though, this is a concern we have will AI's like ChatGPT and OpenAI as well.