Warning: *privacy not included with this product
Review date: March 15, 2021
Launched in 1995, Match.com is one of the oldest dating sites still going and has over 20 million users in 24 countries. Match is a pretty standard dating app. You build a profile, search for matches, all the typical dating app stuff. They do offer one pretty unique feature -- your own personal "wingwoman" called Lara. Lara is an "artificial intelligence dating coach" chatbot there to (hopefully) help you find the one. She will send you a match, tell you where you should go on a date, what you should wear on that date, and even give you her ideas for how to start the conversation. Yeah, an AI chatbot exists to tell you how to start a conversation on your first date. What could go wrong? Match is also part of the Match Group, which owns a whole portfolio of dating sites including Tinder, OKCupid, Hinge, Plenty of Fish, and more. You have the option to send your profile to one of Match's sister sites to increase your chances at finding love. Match is free to sign up and use, but if you want to message people who catch your eye that requires paying for the premium features.
What could happen if something goes wrong?
What can be used to sign up?
What data does the company collect?
Gender (required), gender preference (required), location (required), date of birth (required), first name (required), relationship preferenece (optional), have children (optional), want children (optional), education level (optional), body type (optional), smoking (optional), hair length (optional), ethnicity (optional), religion (optional), relationship status (optional), photo (minimum one), description (optional), music (optional), occupation (optional), little imperfections (optional), appearance (optional), income (optional), pets (optional), languages (optional), nationality (optional)style (optional), diet (optional), personality (optional), best feature (optional), romance (optional), interests (optional). Collects data on ethnicity and allows users to filter for it.
Height (optional), hair color (optional), eye color (optional), weight (optional),
If a user connects their social media accounts, such as Facebook, to their dating profile, Match.com collects data from that social media account, such as Facebook. However, Match.com does not specify what data it collects and how it uses it.
How does the company use this data?
How can you control your data?
What is the company’s known track record of protecting users’ data?
The FTC alleged in September 2019 that Match.com used deceptive email marketing tactics to try and subscribe users to its service. In addition, Norwegian regulators started investigating Match Group properties, alleging the company shared personal user data with advertising companies in a way that may violate privacy laws.
Can this product be used offline?
User-friendly privacy information?
Pretty technical even though they claim to make it accessible.
Links to privacy information
Does this product meet our Minimum Security Standards?
A strong password is required with 8 characters, 1 upper, 1 lower and 1 number.
Match.com has a bug bounty program https://hackerone.com/match?type=team
Match.com introduced algorithms in 2010 to rate its users and learning from users' preference to make recommendations. Spin forward a decade, Match.com recently released an AI Dating Chatbox aka a dating coach, called 'Lara', in collaboration with Google. Lara provides daily user matches, ideas for date locations, and dating advice on the basis of up to 50 personal factors (such as from conversation starters, to advice on what to wear, and tips on how to overcome nerves). Without a lot of transparency into the algorithm, one concern when apps collect this information is it's hard to know how you might be matched and whether the apps have any potential bias.
Is this AI untrustworthy?
What kind of decisions does the AI make about you or for you?
Is the company transparent about how the AI works?
Does the user have control over the AI features?
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