KidKraft Amazon Alexa 2-in-1 Kitchen & Market

Warning: *privacy not included with this product

KidKraft Amazon Alexa 2-in-1 Kitchen & Market

Wi-Fi Bluetooth

Review date: Nov. 8, 2021


Mozilla says

People voted: Very creepy

Looking to teach your five year old about shopping and cooking at a very young age? Who better to trust than Amazon's Alexa? (We can actually think of a whole bunch of better options to teach young kids about shopping than Amazon's Alexa, but roll with us here.) KidKraft has paired up with Amazon's Alexa for this wooden kitchen and market set complete with self-checkout, working smart scanner, fridge, freezer, and even a smart faucet. Plop an Alexa smart speaker (sold separately) in the middle of the kitchen and that, along with a bunch of RFID sensors, will play with your kids. We'll give them this, potentially training kids at an early age to buy stuff while hanging out with Alexa sure feels like a solid business model. We're pretty worried about the privacy implications of this though.

What could happen if something goes wrong?

The biggest privacy flag for us with this toy targeted at kids ages 3 - 10 is that it is hard to get any information about the KidKraft Alexa Skill because the Amazon Skill store does not require links to a privacy policy. So we are unable to tell what data this might collect or how the voice interactions might be used. Amazon does say that child-directed Alexa Skills cannot sell physical products or services; sell digital products or services without using Amazon In-Skill Purchasing; or collect any personal information from children. Which feels like everything could be ok. We just aren't able to confirm that. Couple that with the fact that we were unable to tell if this product meets our Minimum Security Standards and we have to warn, this Alexa-driven toy could come with *privacy not included.

  • mobile

Can it snoop on me? information


Device: No

App: No


Device: No

App: Yes

Tracks location

Device: No

App: No

What can be used to sign up?

What data does the company collect?

How does the company use this data?

This product can work with Alexa through an accompanying kids skill. Amazon says kld skills are subject to security and privacy requirements during the skill certification process, and these skills follow stricter content requirements. For example, they require parental approval to enable kid skills. Amazon's policies require that kid skills cannot promote products, content, or services, or direct end-users to engage with content outside of Alexa. Kid skills may not include advertising, collect any personal information, or include content not suitable for all ages. However, with no KidKraft Alexa Skill related privacy policy we are unable to confirm what data the Alexa Skill might collect or how the voice interactions might be used.

You choose whether to give Amazon permission to collect Child Personal Information from your child. If you have not given Amazon permission to collect Child Personal Information, Amazon may make available certain voice services intended for children (e.g., certain Alexa features), and they may process your child’s voice recordings to provide these services, but they will not store those voice recordings.

How can you control your data?

Parents can review and delete voice recordings associated with their account at any time through the Alexa app or through the Alexa Privacy Hub. KidKraft will retain your information for as long as your account is active or as needed to provide you services.

What is the company’s known track record of protecting users’ data?


No known incidents in the last 3 years.

Can this product be used offline?


User-friendly privacy information?


No Alexa Skill related policy. No mention of children data in the European version of the policy.

Links to privacy information

Does this product meet our Minimum Security Standards? information



Can’t Determine

Strong password

Can’t Determine

Security updates

Can’t Determine

Manages vulnerabilities

Can’t Determine

Privacy policy


No product- and Alexa Skill-related policy.

Does the product use AI? information


The product uses Alexa Skill to connect to Alexa. No privacy policy for this skill can be found.

Is this AI untrustworthy?

Can’t Determine

What kind of decisions does the AI make about you or for you?

Voice recognition

Is the company transparent about how the AI works?

Can’t Determine

Does the user have control over the AI features?

Can’t Determine

*privacy not included

Dive Deeper

  • The first Alexa toy is a $300 kitchen for kids, packed with dad jokes
  • Security Researchers Probed 90,194 Amazon Alexa Skills—The Results Were Shocking


Got a comment? Let us hear it.