Hot Wheels ID Smart Track Kit

Hot Wheels ID Smart Track Kit

Mattel $179.99

Review date: 11/02/2020

Hot Wheels—those little metal cars that are so much fun to zoom, race, and get stuck in places they shouldn't—have been around since 1968. In 2020 they've been updated to the internet age with what Mattel bills as "the smartest hot wheels track ever." Use a smartphone or tablet to track how fast your car flys, how many laps your car has done, and what tricks it's pulled. It all sounds really cool and something kids in 1968 probably would have never dreamed of.

What could happen if something goes wrong

There is probably not much that could go wrong with this Hot Wheels smart track. The app connects by secure Bluetooth and as your kids will most likely be playing at home, that doesn't pose much of a security risk. Mattel seems to do a decent job protecting users' privacy. If you choose to create a Mattel Login, the date of birth is used to flag children under 13 (in the United States), and then immediately deleted. Anyone over the age of 13 may have their personal information shared with third parties for marketing purposes, which means you'll probably be getting ads and catalogs for more toys. As a parent, you're probably getting a ton of those already.


Can it snoop on me?


Device: No

App: No


Device: No

App: No

Tracks Location

Device: No

App: Yes

What is required to sign up?

What data does it collect?

How does it use this data?

Login/registration is not required to play Hot Wheels ID. If you choose to create a Mattel Login, the date of birth is used to flag children, and then immediately deleted. Personal information may be shared with third parties for marketing purposes.

How can you control your data?

You can request that data be deleted.

What is the company’s known track record for protecting users’ data?


No known incidents in the last 2 years.

Can this product be used offline?


User friendly privacy information?


Links to privacy information


Does this product meet our Minimum Security Standards?




Uses encryption in transit and at rest.

Strong password

Not applicable

Security updates


Manages vulnerabilities


Mattel has a bug bounty process for people to report security vulerabilities.

Privacy policy


Mattel included user-friendly privacy information on their FAQ page.

Artificial Intelligence

Does the product use AI?

Can’t Determine

Does the AI use your personal data to make decisions about you?

Can’t Determine

Does the company allow users to see how the AI works?

Can’t Determine

Company contact info

Phone Number


Live Chat