Warning: *Privacy Not Included with this product



Review date: March 15, 2024


Mozilla says

People voted: Super creepy

HER is a dating app targeted at lesbian, bisexual, and queer people. Launched in 2013 and then rebranded in 2015 as HER, this dating app claims to have over 13 million "sapphic folks" as users. Cool! The app works with the swipe left/swipe right dating app format and is free to sign up. Users who choose not to upgrade to premium can get access to most of the app's features with some limits. That means viewing profiles, swiping, chatting, and getting access to community groups and events. HER Premium Gold unlocks an ad-free experience, more search filters, incognito mode, and more. Users who splash out on a Platinum subscription get unlimited swipes, read receipts and a free Thirst Mode credit every month! So, how is Her at privacy and security? Well, not too bad, but not perfect either.

What could happen if something goes wrong?

If we were grading on a bell curve, we'd consider Her to be pretty good at privacy -- reading through Her's privacy policy isn't too bad. But since we're not grading on a curve, we have to warn that this app for the sapphic folks out there might come with *Privacy Not Included. That's because we couldn't confirm whether Her meets our Minimum Security Standards. We're not sure if the app uses encryption and whether the company has a way to manage security vulnerabilities. That's a concern! So even though Her's privacy policy isn't as bad as many other dating apps we reviewed, we just can't recommend Her (insert "that's what she said" joke here).

It's a shame we can't confirm that Her meets what we consider the bare minimum security-wise, because that means the personal information collected by the app couple be more vulnerable to a breach or hack. And like most dating apps, Her can collect a decent amount of personal information about you -- like your gender, sexual orientation, dating preferences, photos, and anything else you include in your dating profile. Her's privacy policy does say you can use an alias if you like and that providing personal information is optional. That's cool! Hopefully that's just as clear in the app as it is in the privacy policy.

The good news about Her is that they don't sell or share your personal data in ways that worry us too much. They also give all users the right to access and delete their data. That's great! We'd love to see that more often. The bad news is, they do still use some of your personal information to serve you ads through their app. Boo. Oh, and one small warning -- we don't recommend you sign in to this app -- or any app, really -- using social media, like with your Instagram account. If you do, both apps can potentially exchange information about you. And the last thing you need is for Meta to know more about you or your dating preferences.

What could go wrong with Her? Someone could discover and take advantage of a security vulnerability that lets them hack into your account. Then, they could reactivate premium on your behalf and use Thirst Mode to kick off an endless frenzy of swipes and likes -- leaving you short on cash and buried in adoring messages from gals that might not be your type.

Tips to protect yourself

  • Visit the app's privacy preferences at the app and opt out from personalized advertising as well as all non-essential data collection.
  • Request your data be deleted once you stop using the app. Simply deleting an app from your device usually does not erase your personal data nor does close your account.
  • Do not give consent to constant geolocation tracking by the app. Better provide geolocation 'only when using the app'.
  • Do not share sensitive data through the app.
  • Do not give access to your photos and video or camera.
  • Do not log in using third-party accounts.
  • Do not connect to any third party via the app, or at least make sure that a third party employs decent privacy practices.
  • Do not give consent for sharing of personal data for marketing and advertisement.
  • Chose a strong password! You may use a password control tool like 1Password, KeePass etc.
  • Do not use social media plug-ins.
  • Use your device privacy controls to limit access to your personal information via app (do not give access to your camera, microphone, images, location unless necessary).
  • Keep your app regularly updated.
  • Limit ad tracking via your device (eg on iPhone go to Privacy -> Advertising -> Limit ad tracking) and biggest ad networks (for Google, go to Google account and turn off ad personalization).
  • When starting a sign-up, do not agree to tracking of your data if possible.
  • mobile

Can it snoop on me? information


Device: N/A

App: No


Device: N/A

App: No

Tracks location

Device: N/A

App: Yes

What can be used to sign up?

Instagram, Apple and Google sign-up available

What data does the company collect?

How does the company use this data?

Privacy policy

"Note that we do not sell personal information about our users to third parties, and that, as of the date of this policy, we do not meet the requirements to be a covered business under the California Consumer Privacy Act."

"Collection of Data by Advertisers. We may also use third parties to serve ads on the Services. Your Account Information and Usage Information may be used by these third parties to choose advertisements likely to be relevant for you. We follow the guidelines of mobile application platforms (the Apple App Store and Google Play Store) in serving targeted advertisements to you through the Mobile App in connection with these third parties."

"We will use your Personal Information, both directly and in connection with the third party services described in this Policy, to:
Identify you as a user in our system;
Facilitate the creation of, payment for, and administration of your Account;
Allow you to communicate with other users of the Services;
To send you push notifications, when enabled;
Provide you with the Services and complete your transactions;
Provide you with customer support and respond to your support inquiries;
Operate marketing campaigns to users and prospective users, including through the use of third party tools like Mailchimp to distribute those campaigns;
Send you our newsletters, when you sign up;
Understand how you interact with our marketing content and/or begin using the Mobile App;
Understand your needs and tailor the features and content of the Services to you;
Respond to and, as applicable, fulfill your requests, resolve disputes and/or troubleshoot problems;
Verify your compliance with your obligations in our Terms of Service;
Send you administrative e-mail notifications, such as security, or support and maintenance advisories and otherwise communicate with your about the Services;
Send surveys, offers, and other promotional materials related to our Services and for other marketing purposes on our own behalf;
Improve the quality and functionality of the Services, identify new features that may be of interest to you and other users, analyze aggregate usage trends for the Services and our industry, and maintain and secure our systems;
To display your friends to other users, if and when you add friends;
To understand your messaging behavior and the messaging behavior of our users as a whole, including with respect to advertising messages;
To identify and deliver our own marketing messages to you;
To understand how and when users of the Mobile App interact with our offline content and promotional activities;
To ask you to consider using the Mobile App following an offline interaction with us where you shared Voluntary Information, such as registering for an Eventbrite event;
To allow other users to share, report, or block your profile;
Select and display relevant advertisements of third party products and services that may be of interest to you, in compliance with guidelines and restrictions imposed by the App Store and Play Store platforms."

"We do not disclose or share your Personal Information with third parties other than as described in this Policy. In addition to the sharing described as a part how we collect data, we may disclose certain Personal Information to third parties in the following ways:

As You Request. <...>
Spotify. You can, but do not have to, choose to connect your Spotify account to your Mobile App profile to display music you listen to frequently.
Social Media Profiles. If you use your Facebook and/or Instagram accounts to log into the Mobile App, you can choose to import certain data from those accounts to improve your experience on the Mobile App.
Service Providers. We may share your Personal Information with our third party service providers who provide services such as data analytics, website hosting, payment processing (e.g., Stripe and RevenueCat), information technology, customer service, email delivery, auditing, and other services. In particular:
Servers and Hosting. Like most modern applications, our Services use cloud-based server and hosting tools operated by third parties, and your Personal Information is stored on those third party servers. <...>
Ad Display. We may share your Personal Information in order to select and display targeted advertisements. Currently, we use MoPub, the Facebook Mobile Platform, AdSense, and/or Google AdMob services for this purpose, though the particular vendors we use may change over time. You can read the relevant policies of advertisers we work with here: MoPub Privacy Policy , Mo Pub Partners Policy, AdMob Privacy Policy, FAN Privacy Policy. You may opt out of receiving interest-based advertising by emailing [email protected]. Please read the Section below on how to Opt-out for more details about this. If you would like more information about these targeted advertising services and the choices about the use of your information they support, please visit http://www.aboutads.info/choices or http://www.networkadvertising.org. If you’re in the EU, you can find additional information about your choices with respect to advertising networks and online behavioral advertising by clicking here: http://www.youronlinechoices.eu/. Using these general opt-out tools will remove your information from certain services we use, such as Braze.
Data processing and Analysis. We use certain third party software tools to analyze, visualize, and process data about our Services and how users interact with them, as well as to transmit that data effectively to cloud servers. <...>
Subscription Management. <...>
Public Profile and Profile Sharing. <...>
Affiliates. <...>
Corporate Restructuring. We may share some or all of your Personal Information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. <...>
Other Disclosures. Regardless of any choices you make regarding your Personal Information (as described below), we may disclose Personal Information if we believe in good faith that such disclosure is necessary to (a) resolve disputes, investigate problems, or enforce our Terms and Conditions; (b) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (c) protect and defend our rights or property or the rights and property of you or third parties; and/or (d) investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms and Conditions, or harm (including potential harm) to HER or other users."

"You may at any time opt-out from further allowing us to have access to your location data by disabling location services on your mobile device.

You can stop all collection of information by the Mobile App by uninstalling the Mobile App. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network."


We may also use your Personal Information to extract Anonymous Information records by excluding information that would allow the identification of any particular individual. We generally use Anonymous Information, which is not associated with an identifiable individual, that we collect to analyze trends, administer and improve the Services, understand the demographics of our aggregate user base, and tailor the Services to our users’ needs. We may use Anonymous Information in other ways, including sharing it publicly. This may include sharing anonymous statements by our users about the product."

How can you control your data?

Privacy policy

"Changing or Deleting Your Personal Information.
You may review, change, update, correct or delete the Personal Information in your Account by logging into your Account and editing your profile. We may require you to verify new emails or phone numbers in doing so. You can also update or delete your profile information by contacting support via email at [email protected]. You authorize us to use and disclose any new or modified information that you provide to [email protected] in accordance with this Privacy Policy if you choose to do so. If you completely delete all of your Personal Information, then your account may become deactivated, although your profile and any content associated therewith will remain on the Services unless you ask us to delete the account entirely. Please remember, however, if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures. Certain information is necessary in order for us to make the Services available; therefore, if you delete such necessary information you may not be able to use the Services. Please note that even though you may request the deletion of your Personal Information by us, we may be required (by law or otherwise, such as to prevent fraud, resolve disputes, troubleshoot problems, or enforce our Terms of Service) to keep this information and not delete it (or to keep this information for a certain time) in which case we will comply with your deletion request only after we have fulfilled such requirements. This means that, at times, we may also retain an archived copy of your records as required by law or for legitimate business purposes. When we delete Personal Information, it will be deleted from the active database, but may remain in our archives."

What is the company’s known track record of protecting users’ data?


No known data breaches discovered in the last three years.

Child Privacy Information

"We do not collect or maintain Personal Information from people we know are under 13 years of age under any circumstances, and no part of our Services is designed to attract people under 13 years of age. If we learn that a user is under 13 years of age and has misrepresented their birthday to us, we will take steps to promptly remove that user’s Personal Information from our databases and to prevent the user from utilizing the Services. Please notify us immediately at [email protected] if you believe we have inadvertently collected information about any person age 13 or younger."

Can this product be used offline?


User-friendly privacy information?


Links to privacy information

Does this product meet our Minimum Security Standards? information



Can’t Determine

We cannot determine if this product has encryption at rest and in transit.

Strong password


Security updates


Manages vulnerabilities

Can’t Determine

Privacy policy


Does the product use AI? information

Can’t Determine

Is this AI untrustworthy?

Can’t Determine

What kind of decisions does the AI make about you or for you?

Is the company transparent about how the AI works?

Can’t Determine

Does the user have control over the AI features?

Can’t Determine

*Privacy Not Included

Dive Deeper

  • Lesbian dating app HER tells all transphobic users to delete their accounts
    PinkNews Link opens in a new tab


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