Glorify

Glorify

Tupoe Ltd
Wi-Fi

Review date: May 2, 2022

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Mozilla says

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People voted: Super creepy

Michael Bublé, Kris Jenner, amd others invested $40 million in this app in 2021, in part to help in "reimagining how we connect with God through technology." The Glorify app offers daily devotionals, prayers, reflections, biblical meditations, and prayer lists for around $50 for an annual subscription (costs vary according to their price list on the Apple app store). It's good to remember, the money invested in Glorify by high profile investors is generally because they are hoping to make a profit. As Glorify states in their privacy policy, "Information that we collect from our users, including Personal Information, is considered to be a business asset." Monetizing your daily prayers is potentially a business worth millions.

What could happen if something goes wrong?

In a 2021 interview with TechCrunch, Glorify's 22-year old co-founder Ed Beccle said of his Christian-targeted wellness app, "We don’t monetize through ads; the user really isn’t the product." Which sounds great. However, we're not so sure it's true based on what we found in Glorify's privacy policy.

Glorify's privacy policy clearly states the personal information you provide them is considered a business asset. It also clearly states that while they don't sell your personal information, they can use it for a good deal of targeted advertising and sharing with third-parties for tailored marketing purposes. And Glorify says they can combine your personal information with information they get from third-party sources such as gender and birth date and they can use that information to provide you with information about their business, products, and services. Which means they can use all that personal information to try and sell you more stuff.

Glorify also says they can create anonymized and aggregated information that includes location information and says they may use this information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes. That's a fairly broad statement. And here is where we must remind you that it has been found to be relatively easy to re-identify such information, especially if location data is included.

In that same TechCrunch interview, Glorfy's co-founder stated, "I believe the engaged audience that we will have will probably have a higher propensity to pay for all sorts of other products that we release. ... [we think we can] take that audience and direct them to other products that we've created, where they’ll have high propensity to pay." It's a good reminder that prayer apps come at a cost, as with so much on the internet in our existing data economy,

Tips to protect yourself

  • Disable location sharing with this app for better privacy
  • Do NOT use your Facebook account to login
mobile Privacy warning Security A.I.

Can it snoop on me? information

Camera

Device: N/A

App: No

Microphone

Device: N/A

App: No

Tracks location

Device: N/A

App: No

What can be used to sign up?

Facebook sign-up available

What data does the company collect?

How does the company use this data?

Glorify does not sell any of your information, including information gained through HealthKit or Google Fit, to advertising platforms, data brokers or information resellers.

Glorify may receive information about you from other sources, including through third party services and organizations to supplement information provided by you.

Glorify may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on their sites or on third party sites.

Glorify may use Personal Information to tailor content, advertisements, and offers.

Glorify may use anonymized or aggregated information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes. Glorify may share this information with third parties for their purposes in an anonymized or aggregated form that is designed to prevent anyone from identifying you.

In some cases we may collect and store information about where you are located, such as by converting your IP address into a rough geolocation or by accessing your mobile device’s GPS coordinates or coarse location if you enable location services on your device. We may use location information to improve and personalize our Services for you.

Information that Glorify collect from their users, including Personal Information, is considered to be a business asset.

How can you control your data?

You may inquire as to whether Glorify is Processing Personal Information about you, request access to Personal Information, and ask that they correct, amend or delete your Personal Information where it is inaccurate.

Glorify retains the Personal Information they receive as described in the Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce agreements, and comply with applicable laws.

What is the company’s known track record of protecting users’ data?

Average

No known privacy or security incidents discovered in the last 3 years.

Child Privacy Information

Services are not directed to children under 13 and Glorify do not knowingly collect Personal Information from children under 13. If you are under the age of 18, you must have your parent’s permission to access the Services.

Can this product be used offline?

No

User-friendly privacy information?

No

Links to privacy information

Does this product meet our Minimum Security Standards? information

Yes

Encryption

Yes

Glorify confirmed to us on May 2, 2022 that they do use encryption to protect user data

Strong password

Yes

Security updates

Yes

Manages vulnerabilities

Yes

Glorify confirmed to us on May 2, 2022 they do have a system in place to manage security vulnerabilities.

Privacy policy

Yes

Does the product use AI? information

No


News

Nothing Sacred: These Apps Reserve The Right To Sell Your Prayers
BuzzFeed News
Prominent venture capitalists are flocking to invest in Christian worship apps. The apps say users’ prayers are a business asset.
Glorify founder on the app with a hotline to God
The Times
A 22-year-old from Oxford has raised millions in Silicon Valley for a Bible app taking the US by storm, and he’s not even that religious.
Michael Bublé, Kris Jenner part of $40M investment in Christian meditation app Glorify
Religion News Service
On Thursday (Dec. 2), Glorify, an app meant to help Christians strengthen their daily connection to God, announced it will be receiving $40 million of Series A funding to support its growth. The funding is led by a16z, a venture capital firm, with participation from SoftBank Latin America Fund and K5 Global, an investment firm. There are also several prominent celebrity investors, including Michael Bublé, Kris Jenner and Jason Derulo.
Glorify, an ambitious app for Christians, just landed $40 million in Series A funding led by a16z
TechCrunch
Religion-based apps, tools and communities aren’t brand new, including to investors. The newest of these is Glorify, a two-year-old, 60-person, subscription-based “well-being” app that offers users guided meditation, along with audio bible passages and Christian music....We talked yesterday with its 22-year-old co-founder and co-CEO, Ed Beccle, who says he spends up to a third of his time in São Paulo, and who recently sold his previous company for what he describes as a “multimillion-dollar” exit. Indeed, he says he dropped out of high school at age 16 to work on his startups.

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