Warning: *Privacy Not Included with this product
Facebook Dating
The good thing about Facebook Dating is it's one of the few completely free dating apps out there. The bad thing about Facebook Dating is that it's Facebook, which has a terrible track record at protecting their users' privacy and personal information. So, what do you get with Facebook's free dating service, questionable privacy practices aside? You use Facebook Dating, launched in 2019, through your existing Facebook app, no need to install a new app (warning though, the Facebook app collects a lot of data on you if you chose to install it). Create a dating profile in the Facebook app and away you go. Facebook uses all the data it has on you (which is a lot) to find matches for you based on what you like, which events you've attended and which groups you're apart of. With Facebook Dating's Secret Crush feature, you can anonymously reach out to your crush (if they're on Facebook or Instagram) to see if they like you too. Cute! But is it worth giving Facebook and Meta even more of your personal data? Probably not.
What could happen if something goes wrong?
Not to be dramatic, but Facebook and dating is a match made in privacy hell. You probably already know why but let's get into it anyway. Meta (you know, the company that used to be Facebook), has a very long history of betraying users' privacy and trust. They've faced record fines around the world for this and have been caught hiding data leaks from their users. In 2023 alone, Meta was fined another record-breaking 1.2B Euros for violating Europe’s GDPR. They were sued by 41 US states for “ensnar[ing] youth and teens [...] to maximize its financial gains”. And they were fined millions by Norwegian and European regulators for their handling of data for targeted advertising. Even though that’s all really terrible, it’s not that unusual for Meta. In 2022, they were fined $400m for the treatment of children’s data on Instagram and were involved in a data breach impacting 3 million patients of a healthcare center in the US. Then there was the admission that over one million Facebook users’ login info may have been compromised due to malicious apps stealing data through the Facebook third-party login (hey, Meta/Facebook did announce this themselves, so, good for them). Just to name a few of their recent hits. Then add all that to the Facebook whistleblower testimony in 2021 to the US Congress that outlined the harms Meta/Facebook causes and the dishonest way they approach dealing with these harms and Meta/Facebook appears to be one of most immoral companies we review in *Privacy Not Included.
So, yeah, the biggest red flag privacy-wise for Facebook Dating is that you have to have a Facebook account. And turning on Facebook Dating in your account means that Meta can assume you agree to Facebook Dating's Supplemental Privacy Policy on top of Facebook's regular privacy policy -- which is a doozy. To do so, you have to give Facebook your gender and the gender you're interested in. So just know that they can use that information and other sensitive information about you that you might give for matching -- like your religion -- to "Improve the Dating experience." It's not totally clear what that means but probably that Facebook can use your sensitive personal information for their own research. They say they won't use that information to show you ads. Cool.
Aside from that, Dating will collect information about all of your activities and interactions -- just like they do whenever you're on Facebook. Everything you post, messages you send, things you "like," anyone you match or connect with, groups you belong to, Facebook pages you visit... You get the idea. Aside from the information you put in your profile and how you act on the app, Facebook collects a bunch of data automatically from your device. That includes location-related information "even if Location Services is turned off in your device settings," your phone's battery level (for some reason), and "[a]pp files names and types" to name a few. Oh and remember that unless you changed your settings early on, Facebook could also have access to your camera, photos, and GPS location. Because they collect metadata from your camera too (greedy!) they'll know where you took all your photos and videos, and when you took them. So check those device settings, folks!
Facebook Dating might also ask you to upload a video selfie for third-party AI-powered age verification. Now there's a cluster of words that send chills up a privacy researcher's spine! Meta says that the verification is anonymous and that the selfie is deleted once Yoti (the third party) guesses your age. That sounds OK but does require you to trust Facebook to do as they say. Facebook Dating also uses AI for matching and to help you draft messages. Meta says that they they train their generative AI models on the photos and text in your public Facebook and Instagram posts as well as "information that's publicly available online". It's not totally clear to us what that means.
Another pretty weird thing about Facebook is that they also collect information about non-Facebook users. (So, everyone?) "We collect and receive information from partners, measurement vendors, marketing vendors and other third parties about a variety of your information and activities on and off our Products... We receive this information whether or not you're logged in or have an account on our Products." Saying "information" is pretty vague, so luckily Facebook lists some examples like the websites you visit, apps you use, and things you buy. Alrighty. "Partners" might also share your email address with Facebook.
Now, Facebook doesn't sell your data. But just like Amazon, they don't really need to since they have their own in-house ginormous ad business. So they do use your information for ads. And not surprising, but still disappointing, it's not clear whether all users have the right to get their piles and piles and piles of personal data deleted. So is Facebook Dating really "free," or do you just pay for it with your privacy? Hmmm... What could go wrong with Facebook Dating is that you give one of the world's biggest data-gobbling companies with the worst track records for protecting it information about your sex and love life.
One more note on Meta from a privacy researcher’s point of view. Trying to read through Meta's crazy network of privacy policies, privacy FAQs, privacy statements, privacy notices, and supplemental privacy documentation for their vast empire is a nightmare. And you can't even get access to most of those pages until you login or create a Meta or Facebook account. Once in, there’s so many documents that link to other documents that link back even more documents that understanding and making sense of Meta's actual privacy practices feels almost impossible. We wonder if this is by design, to confuse us all so we just give up? Or, if maybe even Meta's own employees possibly don't know and understand the vast network of privacy policies and documentation they have living all over the place? Regardless, this privacy researcher would love to see Meta do better when it comes to making their privacy policies accessible to the consumers they impact.
Tips to protect yourself
- In your Facebook Ad Preferences, you can choose whether Facebook shows you ads on Meta Products and make choices about the information they use to show you ads.
- Visit the app's privacy preferences at the app and opt out from personalized advertsing as well as all non-essential data collection.
- Request your data be deleted once you stop using the app. Simply deleting an app from your device usually does not erase your personal data nor does close your account.
- Do not give consent to constant geolocation tracking by the app. Better provide geolocation 'only when using the app'.
- Do not share sensitive data through the app.
- Do not give access to your photos and video or camera. - Do not log in using third-party accounts.
- Do not connect to any third party via the app, or at least make sure that a third party employs decent privacy practices.
- Do not give consent for sharing of personal data for marketing and advertisement.
- Choose a strong password! You may use a password control tool like 1Password, KeePass etc.
- Do not use social media plug-ins.
- Use your device privacy controls to limit access to your personal information via app (do not give access to your camera, microphone, images, location unless necessary).
- Keep your app regularly updated.
- Limit ad tracking via your device (eg on iPhone go to Privacy -> Advertising -> Limit ad tracking) and biggest ad networks (for Google, go to Google account and turn off ad personalization).
- When starting a sign-up, do not agree to tracking of your data if possible.
Can it snoop on me?
Camera
Device: N/A
App: Yes
Microphone
Device: N/A
App: Yes
Tracks location
Device: N/A
App: Yes
What can be used to sign up?
No
Phone
No
Third-party account
Yes
Sign-up via Facebook app available.
What data does the company collect?
Personal
Gender, gender(s) you are interested in; Content, such as posts, comments, audio, etc.; Messages sent and received; Metadata about content and messages; Types of content, including ads, you view or interact with, and how you interact with it; Apps and features you use, and what actions you take in them; Purchases or other transactions made, including credit card information; Hashtags; Time, frequency and duration of activities on the Products; Views of and interactions with a Facebook Page and its content; Voluntarily: information about your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership.
Body related
Photos, videos, voice content.
Social
Facebook contacts.
How does the company use this data?
How can you control your data?
What is the company’s known track record of protecting users’ data?
Turkey's competition authority said in January, 2024 it had decided to fine Facebook parent Meta Platforms Inc 4.8 million lira ($160,000) a day for failing to provide sufficient documentation as part of a previous investigation.
In October of 2023, Meta was sued by 33 US states for, among other things, entic[ing], engag[ing], and ultimately ensnar[ing] youth and teens [...] to maximize its financial gains..."
In May of 2023, Meta was fined a record 1.2B euros for violating GDPR by sending data about European residents to the US without consent.
In September 2023, a Norwegian court ruled to uphold the country's data regulator's fine of $93,200/day for a period of three months for harvesting users' data for targeted advertising. In January 2023, Meta was fined 390m euros privacy violations involving the company's ad targeting practices.
In September 2022, Meta was fined for $405M for treatment of childrens' data on Instagram. In October 2022, Meta Pixel was a cause of a data breach of sensitive healthcare data that hit 3 million patients at Advocate Aurora Health (AAH), a 26-hospital healthcare system in Wisconsin and Illinois.
In October 2022, Meta notified around 1 million users of potential compromise through malicious apps.
In August 2022, private and personal information of over 1.5 billion Facebook users were allegedly being sold on a popular hacking-related forum.
In March 2022, Meta received a $18.6M fine from the Data Protection Commision. The DPC found that Meta Platforms failed to have in place appropriate technical and organisational measures which would enable it to readily demonstrate the security measures that it implemented in practice to protect EU users’ data, in the context of the twelve personal data breaches. The decision followed an inquiry by the DPC into a series of twelve data breach notifications it received in the six month period between 7 June 2018 and 4 December 2018.
In October 2021, Meta's Whatsapp was was fined nearly $270 million by Irish authorities for not being transparent about how it uses data collected from people on the service.
In April 2021, it was reported that there was a personal data leak of about 533 million Facebook users from 106 countries, including over 32 million records on users in the US, 11 million on users in the UK, and 6 million on users in India. It includes their phone numbers, Facebook IDs, full names, locations, birthdates, bios, and, in some cases, email addresses.
In August 2019, Bloomberg reported that Facebook hired contractors to transcribe audio messages users sent through Messenger and Facebook confirmed the report.
Child Privacy Information
Can this product be used offline?
User-friendly privacy information?
Links to privacy information
Does this product meet our Minimum Security Standards?
Encryption
Strong password
Security updates
Manages vulnerabilities
Privacy policy
Meta AI uses generative AI to draft an introduction in Facebook Dating.
Facebook Dating algorithm also generates prospective matches.
Facebook uses a third party service, called Yoti, to estimate users' age for age verification purposes.
Is this AI untrustworthy?
What kind of decisions does the AI make about you or for you?
Is the company transparent about how the AI works?
Does the user have control over the AI features?
Dive Deeper
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Facebook Dating: Things you should know before using itSlash Gear
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‘I blame myself’: Woman loses $5k after encountering scammer on Facebook dating serviceThe Straits Times
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Florida man charged with kidnapping, assaulting woman he met on 'Facebook Dating'Katu
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Turkish competition board to fine Meta $160,000 per day for non-complianceReuters
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Facebook Doesn’t Know What It Does With Your Data, Or Where It Goes: Leaked DocumentMotherboard: Tech by Vice
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Meta warns 1 million Facebook users their login info may have been compromisedThe Washington Post
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Meta Faces Another Lawsuit Over Health Data Privacy PracticesHealthITSecurity
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VR Tracking Facial Expressions May Be the Next Privacy Nightmare—Here's WhyLifewire
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Facebook's dating app rollout in Europe is delayed after regulators raise questions about data privacyBusiness Insider
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