Review date: 02/07/2021
According to their website, every 14 minutes someone finds love on eHarmony. Every 14 minutes, people! This is curious because while you can sign up to eHarmony for free, you can't view pictures or do much more without paying for the premium features. And the shortest subscription you can get with eHarmony is for six months. Maybe someone finds love on eHarmony every 14 minutes, after spending six months looking? Launched in 2000, eHarmony has been around the online dating game for a while and today is targeted more towards serious matchmaking than casual hookups. They have really leaned into the use of artificial intelligence to help people find love, for better or worse. They even analyze your chats and online behavior to send suggestions to help you meet the 'right' people, at the 'right' time. Nothing creepy about that, right?
What could happen if something goes wrong
Can it snoop on me?
What is required to sign up?
Third party account
What data does it collect?
Full name (required), date of birth (required), photos (optional), gender (required), sexual preference (required), residence/postal code (required), country of residence (required), number of children (required), marital status (required), education level (required), occupation (required), annual income (required), ethnicity (required), as well as descriptions about a user’s personal values and preferences (required), appearance, and any other characteristics that are relevant for us to personality profile and to recommend potential partners. In addition, users' information that have been provided when answering eharmony’s “compatibility quiz." Collects data on ethnicity and allows premium users to filter for it.
eHarmony is not clear on what data they collect from Facebook, as they simply say that they will collect from Facebook the relevant data for your sign-in process but nothing on any other data in addition to your email address and password. Noteworthy, eharmony will not transfer data to social media companies.
How does it use this data?
How can you control your data?
What is the company’s known track record for protecting users’ data?
While eHarmony had data breaches in 2011 and 2012, there are no known data breaches in the past two years.
Can this product be used offline?
User friendly privacy information?
Links to privacy information
Does this product meet our Minimum Security Standards?
Password requires 8 characters, letters as well as a number or special character.
eharmony takes part in a bug bounty program: https://hackerone.com/eharmony
Does the product use AI?
Does the AI use your personal data to make decisions about you?
Does the company allow users to see how the AI works?
Researching eHarmony and AI yielded a number of articles, including on the different ways eharmony uses AI to increase matches, analyzing people's chat and online behavior to send suggestions. Also, eHarmony collaborates with research institutes on the intersection of AI and love. This is all very good. There still is a lack of transparency into how eHarmony's AI works and whether it could potentially inject bias into matches.