Dyson Pure Cool

Warning: *privacy not included with this product

Dyson Pure Cool

Wi-Fi Bluetooth

Review date: Nov. 2, 2020


Mozilla says

People voted: Somewhat creepy
Let's face it. One of the worst parts of 2020 has been the air. If a deadly virus isn't floating around in it, smoke from climate change fueled wildfires is. Our lungs need a break! Then you go check out Dyson's website for their fancy and expensive air purifiers and they remind you that the air in your home is likely five times more polluted than the air outside. Well, damn. So you plunk down $600 for you lungs and now you are able to constantly monitor the air quality in your house through the Dyson app on your phone. Are you better off? Who knows? But the air likely isn't getting better anytime soon, so hey, breathe easy while you can.

What could happen if something goes wrong?

Probably not a lot will go wrong with this smart air purifier, we hope. But we can't tell for sure. Dyson does say they may share shares limited personal data with social media platforms and third party data providers and analytics companies for marketing purposes, which doesn't worry us too much. Is it possible this air purifier could tell from your the contents of the air in your home that you've been smoking pot? Not likely says Dyson, "Pure Cool can identify general pollutant types, like smoke, it can’t “tell the chemical composition.” Unfortunately, we couldn't determine if this product mets our Minimum Security Standards because the company didn't respond to us. So we don't know what measures they take to protect their users. Not knowing that, we have to warn this product could come with *Privacy Not Included
mobile Privacy Security warning A.I.

Can it snoop on me? information


Device: No

App: No


Device: No

App: No

Tracks location

Device: No

App: Yes

What can be used to sign up?

What data does the company collect?

How does the company use this data?

Dyson shares limited personal data with social media platforms and third party data providers and analytics companies for marketing purposes.

How can you control your data?

You can request that your data be deleted.

What is the company’s known track record of protecting users’ data?


No known incidents in the last 2 years.

Can this product be used offline?


User-friendly privacy information?


Links to privacy information

Does this product meet our Minimum Security Standards? information




Strong password


Security updates

Can’t Determine

Manages vulnerabilities


Dyson has a bug bounty program, which means that anyone who finds a security issue and discloses it responsibly may get paid. https://hackerone.com/dyson?type=team

Privacy policy


Does the product use AI? information



New Pure Cool fan gathers more data than ever, but Dyson says your privacy is secure
Jacob Kleinman
As smart speakers and other connected appliances become more popular, one growing concern is how well these products actually protect your privacy. It’s become increasingly common to fill your home with microphones and sensors that are always actively listening for the sake of convenience, and it’s opened us all up to some serious security risks. So on Tuesday when Dyson unveiled the Pure Cool, a new connected air purifying fan with a built-in display and a mobile app, the first question to come to mind is how secure this product actually is.


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