Coffee Meets Bagel

Warning: *privacy not included with this product

Coffee Meets Bagel

Review date: 02/07/2021

For online dating done a little differently, there's Coffee Meets Bagel, a dating service founded by three sisters and launched in 2012. The idea behind Coffee Meets Bagel is you don't swipe around looking for matches. Instead, the app uses what they call an "ever-evolving smart algorithm" to send you matches curated to your tastes everyday at noon. It gets a little complicated as men get 21 curated matches (or bagels as they awkwardly call them) and have 24 hours to pass or like. Women get 6 matches of people who have liked them. Or something like that, it's a bit confusing. If putting your profile up for everyone on a dating app to see makes you nervous, Coffee Meets Bagel could be good for you because users can't search your profile out. Only users who have matched with you will be sent your profile to view.

What could happen if something goes wrong

On Valentine's Day 2019 Coffee Meets Bagel was forced to send out an email admitting the personal information of six million of their users was hacked, stolen, and put up for sale on the dark web. Not at great way to show the love. They did take measures to tighten security and protect their users after the data breach. Just like they changed their requirements forcing users to sign in with Facebook following Facebook's Cambridge Analytica scandal in 2018. Users are still asked to sign in with Facebook and now also have the option to sign in with a phone number. This is good because when you connect a social media account like Facebook to a dating app, both Facebook and the dating app now potentially collect more information together. That's why we recommend users don't link your dating app to Facebook. Another interesting consideration for CMB is the artificial intelligence algorithm they use to match users with one another. While we couldn't tell exactly how their algorithm works, we did find this quote from the CEO interesting, "People, a lot of times, don’t know what they want. They may say they want certain things, but they don't actually want that." That seems to indicate CMB thinks their algorithm will know better than you who you want to date. It's an interesting idea, especially considering they ask for information such as ethnicity and religion that could inject bias into their algorithm.

Privacy

Can it snoop on me?

Camera

Device: N/A

App: No

Microphone

Device: N/A

App: No

Tracks Location

Device: N/A

App: Yes

What is required to sign up?

What data does it collect?

What is the company’s known track record for protecting users’ data?

Needs Improvement

Coffee Meets Bagel was subject to a massive data breach, included names and passwords of roughly six million users, which the company announced on Valentine's Day 2019.

Can this product be used offline?

No

User friendly privacy information?

No

Coffee Meets Bagel doesn't have a separate page for their Privacy Policy and instead have it on the same page as their Terms of Service, which felt to us a little like they were burying their Privacy Policy to make it harder for people to find and read.

Links to privacy information

Security

Does this product meet our Minimum Security Standards?

Yes

Encryption

Yes

Coffee Meets Bagel uses encryption throughout the app. They encrypt all communication and log files.

Strong password

Not applicable

Password wasn't requires as login happens either via phone or third-party.

Security updates

Yes

Manages vulnerabilities

Yes

Coffee Meets Bagel has a trust and safety team that is responsible for keeping the system up to date on the latest vulnerabilities and reviews new features and systems for potential vectors of attack

Privacy policy

Yes

Artificial Intelligence

Does the product use AI?

Yes

Does the AI use your personal data to make decisions about you?

Yes

Does the company allow users to see how the AI works?

No

Coffee Meets Bagel uses internal tools and external safety vendors that use AI to monitor for malicious activity. Remarks from Coffee Meets Bagel co-founder & Co-CEO Dawoon Kang are less clear regarding the use of AI for matchmaking: "People, a lot of times, don’t know what they want. They may say they want certain things, but they don’t actually want that." We were unable to tell how their matchmaking AI algorithm worked so we don't have much insight into if there is any bias in the algorithm that could determine your matches. Coffee Meets Bagels does ask for information from users about ethnicity and seems to allow users to filter for it. We don't know if that could create bias in their algorithm or not. It is a question to ask, however.

Company contact info

Phone Number

(415) 439-3770

Live Chat

No

Twitter

@coffeembagel

Updates

Dating App Coffee Meets Bagel Sends Valentine’s Day Alert About Data Breach
Fortune
Nothing says happy Valentine’s Day like a data breach. The dating app Coffee Meets Bagel sent an email to users on Thursday morning warning that some of their personal information may have been stolen.
What will online dating be like in 2030?
Mashable
Online daters are exhausted, disappointed, and feeling jaded, now more than ever before, said Dawoon Kang, co-founder and co-CEO of Coffee Meets Bagel, the app made famous by rejecting Mark Cuban's $30 million purchase offer. Machine-learning and AI may be able to help.
620 million accounts stolen from 16 hacked websites now for sale on dark web, seller boasts
The Register
Some 617 million online account details stolen from 16 hacked websites are on sale from today on the dark web, according to the data trove's seller. For less than $20,000 in Bitcoin, it is claimed, the following pilfered account databases can be purchased from the Dream Market cyber-souk, located in the Tor network:
How Private Is Your Online Dating Data?
Consumer Reports
As you swipe, type, and meet up with online matches, dating apps are collecting all sorts of information. There’s what you tell them directly, such as your name, occupation, what you’re looking for in a partner, and your sexual preferences.

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