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Apple does a pretty good job with privacy and security as a company. They have had some serious security issues, including one in 2022 that could allow hackers to take complete control of iPhones, iPads, and Macs. And another bad security vulnerability that resulted in spyware that could allow bad actors to record calls and messages and even turn the device camera and microphone on without the user knowing. The good thing with Apple and security is, they seem to take these security breaches seriously, jump and fix them immediately, and communicate pretty well with users on what they need to do to stay safe. So keep those devices updated folks! And take those security warnings seriously when you get them. This is also a good reminder that even the best companies can be vulnerable to high-level security bugs and breaches.

On the privacy front, yes, Apple is generally better than other Big Tech companies (cough, Meta, cough cough, Amazon, cough Samsung), when it comes to privacy. They aren’t perfect, of course, but they do seem to do a better job at collecting less data because they aren’t trying to sell as many ads as Google and Facebook (yet, at least).

Apple says they can collect things like name, email address, age, location, device information, contact information, and more. The good news is, Apple says they treat all this information as personal information. So, things like device ID and the like are treated as securely as your name and age. That’s good. And Apple says they don’t share or sell your data, which is also good. They do say they can share your data with some third parties such as business partners, service providers, and others as you give your permission. For the most part, this sharing looks pretty normal for the services they provide.

And Apple does say they can target you with some personalized ads on their platforms. Apple delivers ads to you on Apple News or App Store, and gives you the option to opt-out of these personalized ads using your Apple ID, which will opt you out of these ads across all Apple devices. However, keep an eye on how Apple does their ads business. Right now it’s not too worrisome to us, but that could be changing as they look to grow their ad revenue.

When it comes to AI voice assistants, Siri is a bit more privacy conscious than others like Amazon’s Alexa. Apple says they take special care to make sure your Siri requests aren't associated with you, which is great. And in 2021, Apple made a positive change for your Siri voice requests -- many audio requests for things like setting timers or alarms or controlling music are no longer sent over the internet to their servers, instead they are processed directly on the HomePod. And any information used to personalize things for you across your Apple devices is synced over iCloud using end-to-end encryption. All this is good for your privacy. Apple did face backlash in 2019 when it came to light their contractors were regularly listening in on confidential personal conversations when they were reviewing the voice assistant's recordings. Apple changed their policy so users weren't automatically opted-in to human voice review.

What’s the worst that could happen? Well, Apple isn’t perfect, they could do better. And they seem to be looking to grow their ad business. This is a good time to remind people that Apple’s privacy policy -- as do almost all the privacy policies we read -- has a clause that says, “We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or sale.” So, while Apple is pretty good now, there is no guarantee that Apple won’t reorganize their business or change their privacy practices in the future. Then that personal information you trust them with now could become more vulnerable or more valuable. Here’s hoping Apple keeps being one of the better ones out there though. 🤞🏼