Amazon Kindle

Amazon Kindle

Amazon
Wi-Fi Bluetooth

Review date: Nov. 8, 2021

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Mozilla says

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People voted: Not creepy

Remember when you actually read books? Back before the days of Twitter and Netflix and your 17-second attention span. The Kindle—Amazon now offers the Kindle, Kindle Paperwhite, Kindle Oasis, and Kindle Kids—could be just the thing to get your brain back into book-reading shape. Because that's really all the Kindle does—books. No videos or apps or web surfing. Just books. What a novel idea!

What could happen if something goes wrong?

Amazon proudly states they are not in the business of selling your personal information to others, which is good. However, a good question to ask is, why would Amazon need to sell your data when they have their own advertising and retail juggernaut to use your data to sell you more stuff? Because Amazon is in the business of selling you more stuff. This means Amazon collects a whole lot of data on you—records of what books you like to read, shopping habits, Alexa search requests, the music you stream, the podcasts you listen to, when you turn your lights on and off, when you lock your doors, and on and on and on.

What’s the worst that could happen? The Kindle eReader actually feels like a fairly safe product. There's no Alexa built in, so you don't need to worry about voice requests being tracked or Alexa skills snooping on you. You can read with both WiFi and Bluetooth turned off. Just be sure you set up a passcode if you travel with this device to protect it from getting stolen and someone buying lots of books on your Amazon account. We do suppose it's possible Amazon could learn all about what books you like to read, only show you romance novels in your shopping recommendations, you read way too many romance novels, develop an unrealistic world view on romantic relationships, nothing ever lives up to those unrealistic expectations, so you live your whole life alone. OK, that's not likely to happen (we hope!) And if you want Amazon to stop trying to sell you more stuff like more romance novels, you can (and should!) opt-out of data collection and processing.

Tips to protect yourself

  • Review your privacy setting and opt out of as much data collection and processing as you feel comfortable with.
  • Remember that Amazon privacy preferences are device specific, so you need to set your privacy preferences on all your Amazon devices individually. What, you had nothing better to do this weekend, right?
mobile Privacy warning Security A.I.

Can it snoop on me? information

Camera

Device: No

App: N/A

Microphone

Device: No

App: N/A

Tracks location

Device: Yes

App: N/A

What can be used to sign up?

What data does the company collect?

How does the company use this data?

Amazon does not sell your personal information. Amazon uses personal information for purposes such as advertisement, recommendation and personalisation. Some personal data may be shared with the third parties. Amazon provides third-party advertisers with information that allow them to serve you more targeted ads. No personally identifiable information nor children-related data are shared with third-party advertisers.

How can you control your data?

Amazon's privacy statement is not explicit regarding deletion rights and retention details for data. It says that some groups of people are not able to request access to or deletion of data. They are also sending you through the Customer Service bureaucracy to check your deletion rights: "To the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable."

What is the company’s known track record of protecting users’ data?

Needs Improvement

In August 2020, security researchers from Check Point pointed out a flaw in Amazon's Alexa smart home devices that could have allowed hackers access to personal information and conversation history. Amazon promptly fixed the bug.

In October 2020, Amazon fired an employee for leaking customer email addresses to an unnamed third party.

In October 2019, Forbes reported that Amazon employees were listening to Amazon Cloud Cam recording, to train its AI algorithm.

In April 2019, it was revealed that thousands of employees, many of whom are contract workers and some not even directly employed by Amazon, had access to both voice and text transcripts of Alexa interactions.

In 2018, Amazon's Echo Dot device recorded private conversation and sent it to random contact. The recording consisted of 1,700 audio files.

Can this product be used offline?

Yes

User-friendly privacy information?

Yes

Amazon provides Kindle-specific Privacy Settings FAQ.

Links to privacy information

Does this product meet our Minimum Security Standards? information

Yes

Encryption

Yes

Uses encryption in transit and at rest.

Strong password

Yes

Security updates

Yes

Manages vulnerabilities

Yes

Amazon has a bug bounty program, which means that anyone who finds a security issue and discloses it responsibly may get paid. Security researchers can report a vulnerability here.

Privacy policy

Yes

Does the product use AI? information

Can’t Determine

Is this AI untrustworthy?

Can’t Determine

What kind of decisions does the AI make about you or for you?

Is the company transparent about how the AI works?

Can’t Determine

Does the user have control over the AI features?

Can’t Determine


News

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Amazon explains why it needs to track every page turn you make
What type of data does Amazon collect from Kindles?
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When you purchase an Amazon Kindle e-reader and use it for any length of time, Amazon collects all sorts of data from you.
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Privacy Settings FAQs for Fire TV streaming media players, Fire TV Edition devices, Fire tablets and Kindle e-readers.

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