Amazon Kindle for Kids
Is your kid a reader? Do they love to get lost in the wonder of stories and heroes and villains and magical worlds? Do they tend to get distracted by apps and videos on tablets and phones? The Kindle for Kids could be a great option for the budding reader in your family. It's basically an Amazon Kindle, which is designed for reading and not much else, bundled with a kid-friendly cover, one year of Amazon Kids+ ($2.99 per month + tax after your free year), and a two year warranty if it breaks. And of course, access so many books to download whenever you want from the Amazon store. To be honest, the Kindle might be the best thing Amazon does, making reading easier for all of use, especially kids.
What could happen if something goes wrong?
Amazon proudly states they are not in the business of selling your personal information to others, which is good. However, a good question to ask is, why would Amazon need to sell your data when they have their own advertising and retail juggernaut to use your data to sell you more stuff? Because Amazon is in the business of selling you more stuff. And while Amazon says they won’t serve interest-based ads to your child when they are using an Amazon child profile, that doesn't mean they won’t target them to with personalize recommendations if you as a parent consent to share your child’s data (childs data can include things like name, birthdate, contact information (including phone numbers and e-mail addresses), voice, photos, videos, location, and certain activity and device information and identifiers.
So yeah, if you’re a parent of a child using an Amazon for Kids Kindle, go to the parent dashboard and opt out of sharing your child's data! Otherwise, your child could get personalized recommendations for things on Amazon and yeah, your kid is probably too young for that.
What’s the worst that could happen? The Kindle for Kids eReader actually feels like a fairly safe product, Amazon's huge data collection potential aside. There's no Alexa built in, so you don't need to worry about voice requests being tracked or Alexa skills snooping on your child. Your child can read with both WiFi and Bluetooth turned off. Just be sure you set up a passcode if you travel with this device to protect it from getting stolen and someone buying lots of books on your Amazon account. We do suppose it's possible Amazon could learn all about what books your kid likes to read, only show them similar books recommendations, and your kid never learns there is more to reading than Harry Potter (not that there’s anything wrong with Harry Potter). This Is why you can (and should!) opt-out of data collection and processing for both you and your child!
Tips to protect yourself
- Review your privacy setting and opt out of as much data collection and processing as you feel comfortable with.
- Remember that Amazon privacy preferences are device specific, so you need to set your privacy preferences on all your Amazon devices individually. What, you had nothing better to do this weekend, right?
- Set up a passcode to protect your device in can you lose it or it is stolen.
What can be used to sign up?
Parents should look into privacy controls for child profiles.
What data does the company collect?
Child's name, date of birth, gender, email, phone number
How does the company use this data?
How can you control your data?
What is the company’s known track record of protecting users’ data?
In August 2020, security researchers from Check Point pointed out a flaw in Amazon's Alexa smart home devices that could have allowed hackers access to personal information and conversation history. Amazon promptly fixed the bug.
In October 2019, Forbes reported that Amazon employees were listening to Amazon Cloud Cam recording, to train its AI algorithm.
In April 2019, it was revealed that thousands of employees, many of whom are contract workers and some not even directly employed by Amazon, had access to both voice and text transcripts of Alexa interactions.
Can this product be used offline?
User-friendly privacy information?
Amazon offers separate privacy settings for Kindles, and children's privacy disclosure.
Links to privacy information
Does this product meet our Minimum Security Standards?
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