Amazon Fire HD Kids Edition

Amazon proudly states they are not in the business of selling your personal information to others, which is good. However, a good question to ask is, why would Amazon need to sell your data when they have their own advertising and retail juggernaut to use your data to sell you and your child more stuff? Because Amazon is in the business of selling you and your child more stuff. They do say they won’t serve third-party interest-based ads to your child under the age of 13 when they are using an Amazon child profile. So that’s something.

Amazon hopes to collect data on your child with your parental consent. They say they can collect things like name, birthdate, contact information (including phone numbers and e-mail addresses), voice, photos, videos, location; [as well as certain activity and device information and identifiers (such as cookies, device serial numbers, and IP addresses)] of your child when they use this device. They use this information on your child to, among other things, provide personalized offerings and recommendations. Yes, they’re learning about your child to target your child with more stuff they’ll want you to buy.

And Amazon Fire HD Kids tablets come with Alexa always happy to help if you chose to enable the AI. So, what's good with Alexa? Well, they do make it possible to automatically delete voice recordings immediately after they are processed. So it’s good to teach your kid to say, “Hey Alexa, delete everything I said today” after they’ve played with Alexa. That's a nice feature after the controversy around human reviewers listening in to Alexa voice recordings. However, Amazon says when you delete your voice recordings, they still can keep data of the interactions those recordings triggered. And transcripts of recordings, as well as records of actions Alexa took in response to your child’s request may still be stored by Alexa services (like Alexa Skills), even if you have not given permission to collect your child’s personal information.

And then there are Alexa Skills, those little apps you use to interact with Alexa. These Skills can be developed by just about anyone with the, uhm, skill. And with too many of the Skills, third-party privacy policies are misleading, incomplete or simply nonexistent, according to one recent study.When your data is processed by an Alexa Skill, deleting your voice recordings doesn’t delete the data the developer of that Skill collects on you. With over 100,000 Alexa Skills out there, many of them developed by third parties, now your data is floating around in places you might never have imagined.

What’s the worst that could happen? Well, Amazon could get to know your kid's personal information pretty well and try to sell them stuff starting at a young age. Amazon will track your kid's habits unless you opt out--and if you opt out, that means you'll likely lose services and features you probably don't want to lose. You can request Amazon delete your child's data, which is nice. All in all, a product that can potentially collect this much data on young child, even with the protections Amazon puts in place, still worries us enough to say this device could come with *privacy not included.