Trustable Technology Mark

A trustmark for the Internet of Things (IoT): The Trustable Technology Mark empowers consumers to make informed decisions & enables companies to prove their connected products are trustworthy.


The Trustable Technology Mark is a ThingsCon initiative developed with support from Mozilla Foundation through a Mozilla Fellowship for project lead and ThingsCon co-founder Peter Bihr. ThingsCon is a global initiative to explore and promote the development of fair, responsible, and human-centric technologies for IoT and beyond.

Consumer IoT consists mostly of black boxes: Users have no way of knowing which connected device deserves their trust. As we increasingly invite more and more connected products into our lives, we need to know that they work for us and don't spy on us. A trustworthy Internet of Things is a core aspect of internet health.

The Trustable Technology Mark initiative aims to give consumers and manufacturers alike better tools to establish trust around connected devices. The Trustable Technology Mark evaluates 5 dimensions that are essential to establish the trustworthiness of a connected device:

Privacy & Data Practices
Is it designed using state of the art data practices, and respectful of user rights?

Is it made clear to users what the device does and how data might be used?

Is it made clear to users what the device does and how data might be used?

How robust is the device and how long of a life cycle can a consumer reasonably expect?

How open are both the device and the manufacturer's processes? Is open data used or generated?


To apply for the Trustable Technology Mark, please fill out this application and our reviewers will get back to you. Please note that the Trustmark soft launches at ThingsCon Rotterdam on 6 Dec 2018 and we expect first licenses to be given out by early 2019.

This is part of a broader movement for a healthy internet. See more.