Maintaining the Mozilla Brand
Photo and image guidelines help to strengthen our site, emails, social media, documents or presentations, and the overall Mozilla brand. To keep the site and all of our communications and materials feeling cohesive, bright, inviting, and professional we have put together some tips on selecting great images (and a few things to avoid).
- If you need immediate help with editing a photo or image, contact a Foundation designer via email, Slack, or in person. We can always quickly double check a resolution or help with editing or adjusting a photo.
How to make your photos and images great
#1 Use high resolution images
Using high resolution images (above 144 dpi) allows people to clearly view the photo on a variety of screen sizes. Avoid small images that look blurred when increased in size. What looks okay on a smartphone may become pixelated on a larger screen, such as a desktop computer.
- For example, the pulse and campaign page sites require larger images around 1440 x 770 pixels. If the image looks blurry at a larger size on your screen, it’ll probably be blurry for other people too. Feel free to reach out to a designer as we can always help with figuring out if the image is a high enough resolution to use.
#2 Use bright, well lit, and colored images
Photographs or images that are well lit, high in contrast, and colorful offer an inviting and professional feel. Preferably try to use colored photos instead of black and white (but it's okay if it's unavoidable).
- Try to consider the narrative of your story or post. Does the photo enhance the meaning? Close-ups, portraits, groups, or crowds are all great subject matters.
- If you have a good image, but need help adjusting the contrast or color, feel free to ask a designer for some quick editing assistance.
#3 Try to avoid placing logos or text over photos
Logos and text can become difficult to read when an image shrinks on smaller screens sizes (e.g. smartphones). If it is avoidable, it's ideal if the photo or image does not include a logo or text.
- If you do need a logo or text in a photo, have the image made by a designer.
The Foundation design team is always available if you need assistance
If you are ever in doubt about a photo, contact a designer for guidance or to answer any questions. We can help figure out the resolution, color, or add type and logos if needed.
- The Mozilla Festival Flickr and Mozilla All-Hands Flickr can be good resources for finding interesting photos of staff or fellows.
- There are also some website services that offer public domain photography. If you have an idea of what you need, contact a designer and we can help search for a good photo or image that may be outside of the Mozilla Flickr accounts.