*Privacy Not Included is a buyer’s guide produced by the Mozilla Foundation. It evaluates the privacy and security of connected toys, gadgets, and smart home products. Find out more information about the guide and why we made it here.
Strategic Position
This project connects directly to consumers and privacy-conscious people to give them the right information to make informed decisions about connected devices.
Who is this for?
The audience his focused on a North American and European demographic and includes parents of kids age 4 and up, women, people of color, privacy-conscious consumers, niche audiences, pet owners, people who are into exercising, and people who work from home.
Brand Personality
Fun. Snarky. Informative.
Existing Assets and Projects
Google drive asset & working files:
- Main PNI Drive
- Holiday Edition 2022
- Reproductive Health 2022
- Mental Health 2022
- Holiday Edition 2021
- Valentine's Day 2021
- Valentine's Day 2020
- Holiday Version 2020
Website reference links:
Theme Visual Components
$pni-gradient / #0000ff to #ff506e / rgb(0, 0, 255) to rbg(255, 80, 110)
$emoji-yellow / #f2b946 / rgb(242, 185, 70)
$emoji-pink / #e59c9c / rgb(299, 156, 156)
$light-red / #ffe6e8 / rgb(255, 230, 232)
$pni-blue / #1808f2 / rgb(24, 8, 242)
$pni-blue-purple / #4a17d4 / rgb(74, 23, 212)
$pni-purple / #7f28b7 / rgb(127, 40, 183)
$pni-purple-pink / #b0379b / rgb(176, 55, 155)
$pni-pink / #e4487d / rgb(288, 72, 125)
