Amazon Fire HD Kids Pro

Amazon will not serve interest-based ads to your child when they are using an Amazon child profile. You choose whether to give Amazon permission to collect Child Personal Information from your child. If you have not given Amazon permission to collect Child Personal Information, Amazon may make available certain voice services intended for children (e.g., certain Alexa features), and they may process your child’s voice recordings to provide these services, but they will not store those voice recordings. No personally identifiable information nor children-related data are shared with third-party advertisers.

Please note that if you withdraw the permission you have provided for your child or request deletion of Child Personal Information, certain services and features may no longer be available.

Amazon says they make controls available so you can remain involved in your child's use of Amazon services. You can review or delete Child Personal Information.

It is good that Amazon says that Kid Skills are subject to security and privacy requirements during the skill certification process, and these skills must follow stricter content requirements. For example, they require parental approval to enable Kid Skills. Their policies require that Kid Skills cannot promote products, content, or services, or direct end-users to engage with content outside of Alexa. Kid Skills may not include advertising, collect any personal information, or include content not suitable for all ages. Parents can review and delete voice recordings associated with their account at any time through the Alexa app or through the Alexa Privacy Hub.

Note that even when audio or text records are deleted, Amazon may still retain other data concerning your interactions, such as all records of actions Alexa took in response to your request. They say this allows them to do things like continue to provide your reminders, timers, and alarms, process your orders, remember the things you've taught Alexa, and show your shopping and to-do lists and messages sent through Alexa Communications.

However, our big concern is that third-party Kids Skills that work with Alexa are not required to have privacy policies. Because of this, we cannot confirm if they meet basic privacy and security requirements like how they handle the data or how they delete or retain data. We also aren't able to confirm who is responsible for ensuring privacy standards are met.

If your request was processed by an Alexa skill, deleting your voice recordings does not delete any information that was authorized to be given to and retained by the developer of that skill. Skill developers do not receive voice recordings, but they may be receiving recordings' transcripts or records of actions Alexa took in response to your requests. This is problematic, because a big share of more than 100,000 skills are developed by third parties that are not necessarily bound by Amazon’s privacy policies. The research by North Carolina State University found that "23.3% of 1,146 skills that requested access to privacy-sensitive data either didn't have privacy policies or their privacy policies were misleading or incomplete. For example, some requested private information even though their privacy policies stated they were not requesting private information." In addition to misleading privacy policies, issues included things like developers being able to claim fake identity ('Samsung', 'Apple'), multiple skills sharing the same Alexa trigger words, etc.

The *Privacy Not Included warning label this product has received assumes you have chosen to enable Alexa. If you chose not to use Alexa with this product, your privacy could be better protected.